Почему мы едим то, что едим - [94]
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14. Децибелы – логарифмическая единица уровней. Это значит, что звук разрывания нового пакета SunChips, равный 95 дБ, был примерно в десять раз громче звука разрывания обычного пакета в 70–75 дБ.
ПРИМЕЧАНИЯ К СТР. 166–174
15. 70 дБ на 25 % громче 50 дБ.
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3. B. E. Kahn and B. Wansink, «The influence of assortment structure on perceived variety and consumption quantities», Journal of Consumer Research 30 (2004): 519–533.
4. Wansink, «Environmental factors that increase the food intake and consumption volume of unknowing consumers».
ПРИМЕЧАНИЯ К СТР. 187–196
5. «Home Activities», Calorie Lab, http://calorielab.com/burned/?mo= se &gr=05&ti=home+activities&q&wt=150&un=lb&kg=68.
6. B. Wansink, C. R. Payne, and M. Shimizu, «The 100-calorie semi-solution: Sub-packaging most reduces intake among the heaviest», Obesity 19 (2011): 1098–1100.
7. «Reduced Fat & Low Calorie Foods», Sugar Stacks, http://www. sugarstacks.com/lowfat.htm.
8. V. Provencher, J. Polivy, and C. P. Herman, «Perceived healthiness of food: If it’s healthy, you can coat more!» Appetite 52 (2009): 340–344.
9. J. Koenigstorfer and H. Baumgartner, «The effect of fitness branding on restrained eaters’ food consumption and post-consumption physical activity»,
