Пишут все! [заметки]

1

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2

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3

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4

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5

Steven Pinker, «Writing As Psychology», Exposé (Essays from the Expository Writing Program at Harvard College), 2006–2007, www.jhcwp.com/wp-content/uploads/2013/09/Expose06_07.pdf.

6

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7

Ta-Nehisi Coates, «Notes from the First Year: Some Thoughts on Teaching at MIT», Atlantic, June 11, 2013, www.theatlantic.com/national/archive/2013/06/notes-from-the-first-year-some-thoughts-on-teaching-at-mit/276743.

8

Matt Waite, «Matt Waite: How I Faced My Fears and Learned to Be Good at Math», Neiman Journalism Lab, November 13, 2013, www.niemanlab.org/2013/11/matt-waite-how-i-faced-my-fears-and-learned-to-be-good-at-math.

9

«Taylor Mali Answers the Question, „Where Is Your Favorite Place to Write?“» www.youtube.com/watch?v=O_POEIhEXRI.

10

Mason Currey, Daily Rituals: How Artists Work (New York: Knopf Doubleday, 2013).

11

Gretchen Rubin, «The Habits We Most Want to Foster», Psychology Today 21 (February 2014), www.psychologytoday.com/blog/the-happiness-project/201402/the-habits-we-most-want-foster-or-the-essential-seven.

12

INBOUND Bold Talks: Beth Dunn «How To Be a Writing God», www.youtube.com/watch?v=S8Q3vnPM6kk.

13

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14

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15

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16

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17

Robert Mankoff, «Inking and Thinking», New Yorker blog, June 16, 2010, www.newyorker.com/online/blogs/cartoonists/2010/06/inking-and-thinking.html.

18

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19

Thomas Newkirk and Lisa C. Miller, eds., The Essential Don Murray: Lessons from America’s Greatest Writing Teacher (Portsmouth, NH: Boynton-Cook Publishers, 2009).

20

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21

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22

Chip Scanlon, «Being Blocked Is Part of the Process», Poynter, March 2, 2011, www.poynter.org/how-tos/newsgathering-storytelling/chip-on-your-shoulder/21037/being-blocked-is-part-of-the-process/.

23

Colin Nissan, «The Ultimate Guide to Writing Better Than You Normally Do», Timothy McSweeney’s Internet Tendency (McSweeneys.net), April 10, 2012, www.mcsweeneys.net/articles/the-ultimate-guide-to-writing-better-than-you-normally-do.

24

John McPhee, «Draft No. 4», New Yorker, April 29, 2013.

25

Jim Newell, «How to Win Memorial Day: A Holiday Guide to Arguing with Right — Wing Relatives», Salon, May 26, 2014, www.salon.com/2014/05/26/how_to_win_memorial_day_a_holiday_guide_to_arguing_with_right_wing_relatives.

26

Matthew Stibbe, «Want to Write Well? Open with a Punch, Close with a Kick», Bad Language (blog), accessed June 9, 2014, www.badlanguage.net/want-to-write-well-open-with-a-punch-close-with-a-kick.

27

Ernest Nicastro, «Seven Score and Seven Years Ago: Writing Lessons We Can Learn from Lincoln’s Masterpiece», MarketingProfs, April 27, 2010, www.marketingprofs.com/articles/2010/3568/seven-score-and-seven-years-ago-writing-lessons-we-can-learn-from-lincolns-masterpiece.

28

«101 Places to Get F*cked Up Before You Die», Thrillist, December 30, 2013, www.thrillist.com/travel/nation/excerpts-from-101-places-to-get-f-cked-up-before-you-die-thrillist-nation.

29

Demian Farnworth, «13 Damn Good Ideas from 13 Dead Copywriters», Copy — blogger (blog), accessed June 9, 2014, www.copyblogger.com/ideas-from-dead-copywriters.

30

Franchesca Ramsey, «This School Struggled with Detentions, so They Asked for Students’ Help. Guess What? It’s Working,» Upworthy, accessed June 9, 2014, www.upworthy.com/this-school-struggled-with-detentions-so-they-asked-forstudents-help-guess-what-its-working.

31

Leah Hunter, «Are Wearables Over?» Fast Company, accessed June 9, 2014, www.fastcompany.com/3028879/most-innovative-companies/are-wearables-over.

32

Richard Brody, «The Secrets of Godzilla», New Yorker blog, April 18, 2014, www.newyorker.com/online/blogs/movies/2014/04/the-secrets-of-godzilla.html.

33

«Honey Maid Takes on Haters, and Now I Want Graham Crackers», www.annhandley.com/2014/04/04/honey-maid-takes-haters-now-want-graham-crackers/.

34

Matthew Stibbe, «Want to Write Well? Open with a Punch, Close with a Kick», Bad Language, http://www.badlanguage.net/want-to-write-well-open-with-a-punch-close-with-a-kick.

35

«How to Use Instagram in a Genius Way», AnnHandley.com.

36

Aaron Orendorff, «Getting Your Customers to Hold It, Love It, Give It Money», IconiContent, March 3, 2014, iconicontent.com/blog/getting-your-customers-to-hold-it-love-it-and-give-it-money.

37

Natalie Goldberg, Writing Down the Bones (Boston: Shambhala, 1986).

38

«NSA Files Decoded», The Guardian, November 1, 2013, www.theguardian.com/world/interactive/2013/nov/01/snowden-nsa-files-surveillance-revelations-decoded.

39

Энн Ламотт. Птица за птицей. М.: Манн, Иванов и Фербер, 2019.

40

Georgy Cohen, «How Not to Make a Website», January 23, 2013, Crosstown Digital Communications blog, takethecrosstown.com/2013/01/23/how-not-to-make-a-website.

41

William Struck Jr. and E. B. White, The Elements of Style, 4th ed. (Longman, 1999;).

42

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43

Nigel Fountain, Clichés: Avoid Them Like the Plague (London: Michael O’Mara Books, 2011).

44

Энн Ламотт. Птица за птицей. — М.: Манн, Иванов и Фербер, 2014.

45

«The Scarecrow», Chipotle video, September 11, 2013, www.youtube.com/watch?v=lUtnas5ScSE.

46

Нил Гейман в интервью Крису Хардвику, 12 июля 2011 г., podcast #106, Nerdist, www.nerdist.com/pepisode/nerdist-podcast-106-neil-gaiman.

47

Victor Doyno, Writing Huck Finn: Mark Twain’s Creative Process (Philadelphia: University of Pennsylvania Press, 1992).

48

Mason Cooley (n. d.). Brainyquote.com. Retrieved June 29, 2014, www.brainyquote.com/quotes/quotes/m/masoncoole395060.html.

49

Seth Godin, «Analogies, Metaphors, and Your Problem», August 8, 2012, http://sethgodin.typepad.com/seths_blog/2012/08/analogies-metaphors-and-your-problem.html.

50

Jess Bidgood, «Father and Son Declare a Political Truce, for 60 Seconds», New York Times online, September 17, 2013, http://thecaucus.blogs.nytimes.com/2013/09/17/father-and-son-declare-a-political-truce-for-60-seconds?_php=true&_type=blogs&_php=true&_type=blogs&_r=1&; Ben Jacobs, «Inside Carl Sciortino’s Viral Campaign Ad», Daily Beast, September 19, 2013, www.thedailybeast.com/articles/2013/09/19/inside-carl-sciortino-s-viral-campaign-ad.html; Carl Sciortino Sr. and Carl Sciortino Jr., interview by Chris Matthews, Hardball, September 19, 2013, www.msnbc.com/msnbc/tea-party-dads-son-comes-out-liberal; Aaron Blake, «House Candidate Comes Out to Father… as a Liberal», Washington Post online, September 17, 2013, www.washingtonpost.com/blogs/post-politics/wp/2013/09/17/house-candidate-comes-out-to-father-as-a-liberal.

51

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52

Lyons D. The CMO’s Guide to Brand Journalism // PDF from Hubspot. URL: http://www.hubspot.com/cmos-guide-to-brand-journalism.

53

Toops L. M. 4 Ways Insurance Might Respond if Godzilla Attacks// Property Casualty 360. 2014. May 22. URL: www.propertycasualty360.com/2014/05/22/4-ways-insurance-might-respond-if-godzilla-attacks.

54

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55

Savener M. Why We Fact-Check Every Post on Upworthy // Upworthy. 2014. February24. URL: blog.upworthy.com/post/77713114830/why-we-fact-check-every-post-on-upworthy.

56

Bentley T. Mark Twain’s 10-Sentence Course on Branding and Marketing // MarketingProfs. 2013. July 15. URL: www.marketingprofs.com/articles/2013/11152/mark-twains-10-sentence-course-on-branding-and-marketing.

57

Miller J. A. 5 Rock n Roll Quotes to Inspire Content Marketing Greatness //LinkedIn. 2014. February 11. URL: www.linkedin.com/today/post/article/201402110-75824-19647510-5-rock-n-roll-quotes-to-inspire-content-marketing-greatness.

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59

Popova M. What We Talk About When We Talk About Curation // Brainpick-ings. 2012. March 16. URL: www.brainpickings.org/index.php/2012/03/16/percolate-curation/.

60

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61

Deshpande P. 10 Steps to Ethical Content Curation // MarketingProfs. 2013. December 9. URL: www.marketingprofs.com/articles/2013/12242/10-steps-to-ethical-content-curation.

62

Lea R. Penguin Cookbook Calls for «Freshly Ground Black People» // TheGuardian. 2010. April 19. URL: www.theguardian.com/books/2010/apr/19/penguin-cook-book.

63

#Hashtag’ with Jimmy Fallon and Justin Timberlake // Tonight Show Starring Jimmy Fallon, YouTube video. 2013. September 24. URL: www.youtube.com/watch?v=57dzaMaouXA#t=20.

64

Ehrenberg N. The Hashtag Test: Best and Worst Practices for Social MediaMarketers // Top Rank Marketing (blog). 2014. April 8. URL: www.toprankblog.com/2014/04/hashtag-marketing.

65

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66

Adobe Digital Index: The Social Intelligence Report // Q1. 2014. URL: www.cmo.com/content/dam/CMO_Other/ADI/SocialIntelligence_Q12014/Q1_2014_social_intelligence_report.pdf.

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Nishar D. The Next Three Billion // LinkedIn blog. 2014. April 18. URL: blog.linkedin.com/2014/04/18/the-next-three-billion/.

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69

Schremmer T. Don’t Be This Person on LinkedIn: Headline Don’ts and Do’s //MarketingProfs. 2014. May 28. URL: www.marketingprofs.com/opinions/2014/25214/dont-be-this-person-on-linkedin-headline-donts-and-dos.

70

Nye C. Email Marketing in 2014: How to Avoid Spam Folders // Practical-Ecommerce. 2014. March 24. URL: www.practicalecommerce.com/articles/65858-Email-Marketing-in-2014-How-to-Avoid-Spam-Folders.

71

Nanji A. 4Q13 Email Trends and Benchmarks // Marketing Profs. 2014. February 18. URL: www.marketingprofs.com/charts/2014/24405/4q13-e-mail-trends-and-benchmarks.

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73

Manjo F. BuzzFeed’s Brazen, Nutty Growth Plan // Wall Street Journal online. 2013. October 14. URL: http://online.wsj.com/news/articles/SB10001424052702304500404579129590411867328; Bercovici J. With 30M Uniques under Its Belt, Upwor — thy Is Ready to Monetize // Forbes online. 2013. July 1. URL: www.forbes.com/sitesjeffbercovici/2013/07/01/with-30m-uniques-under-its-belt-upworthy-is-ready-to-monetize.

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Carey B. What BuzzFeed Can Teach You about Writing a Viral-Worthy Headline // Intuit Small Business (blog). 2013. September 17. URL: http://blog.intuit.com/marketing/what-buzzfeed-can-teach-you-about-writing-a-viral-worthy-headline.

75

Thomas D. B. I Didn’t Believe This Amazing Thing About Content Marketing Until I Realized I Was Using Ketchup Wrong // Salesforce (blog). 2014. May 16. URL: http://blogs.salesforce.com/company/2014/05/content-marketing-trend.html.

76

Koechley P. Why the Title Matters More Than the Talk // Upworthy Insider (blog). 2014. May 19. URL: blog.upworthy.com/post/26345634089/why-the-title-matters-more-than-the-talk.

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Top 13 Infographics That Mock Infographics // SaveDelete (blog). 2012. April 5. URL: http://savedelete.com/2012/04/05/top-13-infographics-that-mock-infographics25174?q=/top-13-infographics-that-mock-infographics.html#.

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How Big Will Cloud Computing Be in 2015? Consider the Cupcake // YouTubevideo, Cisco. URL: www.youtube.com/watch?v=D34G30lWgg8.

79

Nanji A. Blog Best-Practices and Benchmarks // MarketingProfs. 2014. April 28. URL: www.marketingprofs.com/charts/2014/25006/blog-best-practices-and-benchmarks.

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Diaz A.-C. Warby Parker Unveils 2013 Annual Report — and It’s 365 DaysLong // AdAge. 2014. January 10. URL: adage.com/article/news/warby-parker-unveils-365-day-2013-annual-report/291006.

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85

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