Ловушка для внимания. Как вызвать и удержать интерес к идее, проекту или продукту [заметки]

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Волли – персонаж книг Мартина Хэндфорда, носит свитер и шапочку с красно-белыми полосками. – Прим. ред.

Инструмент контраста Das Plankton можно найти здесь: http://www.dasplankton.de/ContrastA/.

Проверка контраста WebAIM: http://webaim.org/resources/contrastchecker/.

Маккэндлесс Д. Инфографика: Самые интересные данные в графическом представлении / Пер. с англ. – М.: Манн, Иванов и Фербер, 2013.

Гладуэлл М. Сила мгновенных решений: Интуиция как навык / Пер. с англ. – М.: Альпина Паблишер, 2015.

На сайте проекта Noun Project (www.thenounproject.com) собраны тысячи простых, красивых и привлекающих внимание символов и иконок практически для всего что угодно.

Пинк Д. Драйв: Что на самом деле нас мотивирует / Пер. с англ. – М.: Альпина Паблишер, 2014.

Пинк Д. Человеку свойственно продавать: Удивительная правда о том, как побуждать других к действию / Пер. с англ. – М.: Альпина Паблишер, 2015.

Сэндберг Ш., Сковилл Н. Не бойся действовать: Женщина, работа и воля к лидерству / Пер. с англ. – М.: Альпина Паблишер, 2015.

Льюкс С. Власть: Радикальный взгляд / Пер. с англ. – М.: Высшая школа экономики, 2010.

Фокс Кабейн О. Харизма: Как влиять, убеждать и вдохновлять / Пер. с англ. – М.: Альпина Паблишер, 2015.

Шуровьески Д. Мудрость толпы / Пер. с англ. – М.: Вильямс, 2007.

Созвучно с популярным афроамериканским женским именем Ласония. – Прим. пер.

Основатель Digg. – Прим. пер.

Уильям Шетнер – канадский актер и писатель. – Прим. ред.

Бэткид – маленький Бэтмен. – Прим. ред.

Вайнерчук Г. Увлечение – это бизнес: Как зарабатывать на том, что вам нравится / Пер. с англ. – М.: Альпина Паблишер, 2011.

Комментарии

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Адам Газзали, интервью с автором по телефону, 23 июля 2013 г.

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Джош Элман, интервью с автором, Халф-Мун-Бей, Калифорния, 17 июня 2013 г.

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Иеремия Оуянг, интервью с автором по телефону, 14 мая 2013 г.

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Leslie A. Perlow, Sleeping with Your Smartphone: How to Break the 24/7 Habit and Change the Way You Work (Boston: Harvard Business, 2012).

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