Бессознательный брендинг. Использование в маркетинге новейших достижений нейробиологии [заметки]

Шрифт

Интервал

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Там же.

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Там же.

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Там же.

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Там же.

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Там же.

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Там же.

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Там же. Р. 48.

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Там же. Р. 47.

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Там же.

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Там же.

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192

The Fun Theory Case Study // Volkswagen, 2011. April 7. URL: http://www.youtube.com/watch?v=Ihai50diA7o (24.05.2012).

193

Editor. «Have You Lost Your Mind» If Not, Would You Like To? 2012. April 11. URL: http://westranchbeacon.com/2012/04/the-john-boston-report-have-you-lost-your-mind-if-not-would-you-like-to/ (24.05.2012).

194

Ethernet – это наиболее распространенная технология организации локальных сетей. – Прим. ред.

195

Ganz Caryn. Meet the Mystery Meat Dress: Lady Gaga Explains Rare VMAs Outfit. 2010. September 12. URL: http://new.music.yahoo.com/blogs/stopthepresses/279379/meet-the-mystery-meat-dress-lady-gaga-explains-rare-vmas-outfit/ (25.05.2012).

196

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197

Pink Daniel. Drive. New York: Penguin, 2011. Р. 106.

198

O’Reilly Terry. The Age of Persuasion, 2011. June 11. URL: http://www.cbc.ca/ageofpersuasion/episode/season-5/2011/06/11/season-five-terrys-book-club-1/ (25.05.2012).

199

Our Story // Cici’s Pizza, 2012. January 8. URL: http://www.cicispizza.com/about-us/our-story (25.05.2012).

200

Webinar, Scott and Sands. Finding the Sweet Spot Between Neuroscience and Quantitative Research.

201

. Global 500 2008 // CNN Money. URL: http://money.cnn.com/magazines/fortune/global500/2008/index.html (23.05.2012).

202

Murse Tom. When Did the Great Recession End? 2010. October 24. URL: http://usgovinfo.about.com/od/moneymatters/a/When-Did-The-Great-Recession-End.htm (25.05.2012).

203

Ross Brian, Rhee Joseph. Big Three CEOs Flew Private Jets to Plead for Public Funds, 2008. November 19. URL: http://abcnews.go.com/Blotter/WallStreet/story?id=6285739&page=1 (25.05.2012).

204

Stein Jonathan. Throw the Bums Out (of Detroit). 2008. November 19. URL: http://motherjones.com/mojo/2008/11/throw-bums-out-detroit (25.05.2012).

205

Ross Brian, Rhee Joseph. Big Three CEOs Flew Private Jets to Plead for Public Funds, 2008. November 19. URL: http://abcnews.go.com/Blotter/WallStreet/story?id=6285739&page=1 (25.05.2012).

206

Frick Ali. Rep. Ackerman: Auto Execs’ Private Jet Travel Like Guy At «The Soup Kitchen In High Hat And Tuxedo», 2008. November 19. URL: http://thinkprogress.org/politics/2008/11/19/32576/big3-private-jets/ (25.05.2012).

207

Ross Brian and Rhee Joseph. Big Three CEOs Flew Private Jets to Plead for Public Funds. URL: http://abcnews.go.com/Blotter/WallStreet/story?id=6285739&page=1 (25.05.2012).

208

Frick Ali.. Rep. Ackerman: Auto Execs’ Private Jet Travel Like Guy At «The Soup Kitchen In High Hat And Tuxedo». 2008. November 19. URL: http://thinkprogress.org/politics/2008/11/19/32576/big3-private-jets/ (25.05.2012).

209

White Mark D. Jerry Evensky on Adam Smith, trust, and the Great Recession. 2011. June 1. URL: http://www.economicsandethics.org/2011/06/jerry-evensky-on-adam-smith-trust-and-the-great-recession.html (25.05.2012).

210

Covey Stephen. The 7 Habits of Highly Effective People. New York: Free Press, 1990. Р. 273.

211

Feigerman Seth. Why You Shouldn’t Shop While Relaxed, 2011. August 26. URL: http://www.mainstreet.com/article/smart-spending/why-you-shouldn-t-shop-while-relaxed (25.05.2012).

212

Dolley Roger. The Relaxation Effect. URL: http://www.neurosciencemarketing.com/blog/articles/whats-better-than-an-excited-customer.htm (08.08.2011).

213

Advertising Research Foundation. Reinvention: Chapter 1. URL: http://thearf-org-aux-assets.s3.amazonaws.com/ogilvy/cs2010/General%20Motors_CaseStudy.pdf (25.05.2012).

214

Dawkins Richard. Why the Universe Seems So Strange. TEDGlobal 2005, June. URL: http://www.ted.com/talks/lang/eng/richard_dawkins_on_our_queer_universe.html (25.05.2012).

215

Wright Robert. The Moral Animal. New York: Vintage Books, 1995. Р. 278.

216

Там же. Р. 208.

217

Fuggetta Rob. Customer Trust in the Social Media Age. TedxConstitutionDrive. Menlo Park. CA. 2010. December 22. URL: http://www.youtube.com/watch?v=5VuwMRMv-uc (25.05.2012).

218

Там же.

219

DeAngelis Tori. The Two Faces of Oxytocin. 2008. February. URL: http://www.apa.org/monitor/feb08/oxytocin.aspx (25.05.2012).

220

Reuters. Breast-feeding triggers pulses of feel-good hormone. 2008. July 17. URL: http://www.reuters.com/article/idUSN1746293720080718 (25.05.2012).

221

Penenberg Adam. Social Networking Affects Brains Like Falling in Love. 2010. July 1. URL: http://www.fastcompany.com/magazine/147/doctor-love.html (25.05.2012).

222

Cosmides Leda, Tooby John. Stone Age Minds. 2010. August 5. URL: http://www.youtube.com/watch?v=nNW_B8EwgH4 (25.05.2012).

223

Там же.

224

Penenberg. Social Networking Affects Brains Like Falling in Love.

225

Scientists study Trust in a Bottle // Associated Press, 2005. June 1. URL: http://www.msnbc.msn.com/id/8059069/ns/health-mental_health (25.05.2012).

226

Brizendin Louann. Female Brain. New York: Three Rivers Press, 2007. Р. 94.

227

Oatts Joanne. Hormone Increases Advertising Influence. 2010. November 15. URL: http://www.marketingweek.co.uk/disciplines/advertising/hormone-increases-advertising-influence/3020523.article (25.05.2012).

228

Zerbe Leah. Boost Your Love Hormone Levels Naturally. http://www.rodale.com/oxytocin (25.05.2012).

229

Zak Paul. Trust, Morality – and Oxytocin. TEDGlobal. Edinburgh, Scotland. 2011. July.

230

Macaray David. The Secret of Southwest Airlines. 2010. April 1. URL: http://www.counterpunch.org/2010/04/01/the-secret-of-southwest-airlines/ (25.05.2012).

231

Smiles and free peanuts // The Economist, 2011. June 2. URL: http://www.economist.com/node/18774997 (25.05.2012).

232

Macaray. The Secret of Southwest Airlines.

233

Kelly Gary. Let the Summer Travel Season Begin. URL: ttp://www.southwest.com/assets/pdfs/about-southwest/garys-greeting.pdf (25.05.2012).

234

Focus Editors. Top 10 Big Brother Companies: Ranking the Worst Consumer Privacy Infringers. URL: http://www.focus.com/fyi/top-10-big-brother-companies-privacy-infringement/ (25.05.2012).

235

Rosenberg Dave. Study: Amazon.com is Most Trusted Brand in U.S. 2010. February 22. URL: http://news.cnet.com/8301–13846_3–10457727–62.html (25.05.2012).

236

James Andrea. Amazon’s Jeff Bezos on Kindle, Advertising, and Being Green. URL: http://blog.seattlepi.com/amazon/2009/05/28/amazons-jeff-bezos-on-kindle-advertising-and-being-green/ (23.05.2012).

237

Anderson Chris. The Zen of Jeff Bezos, 2005. January. URL: http://www.wired.com/wired/archive/13.01/bezos.html (23.05.2012).

238

Kappas John G., Founder Ph.D. Hypnosis Motivation Institute, a non-profit nationally accredited college and clinic of hypnotherapy, Tarzana, California.

239

Margalit Fox. Robert Zajonc, Who Looked at Mind’s Ties to Actions, Is Dead at 85. 2008. December 6. URL: http://www.nytimes.com/2008/12/07/education/07zajonc.html?_r=1&pagewanted=print (25.05.2012).

240

Vendantam Shankar. Hidden Brain. New York: Spiegel & Grau, 2010. Р. 28.

241

Goldstein Noah J. Martin Steve J., Cialdini Robert B. Yes! New York: Free Press, 2008. Р. 114–115.

242

Brendl Miguel. Name-letter Branding. November. 2009. URL: http://insight.kellogg.northwestern.edu/index.php/Kellogg/article/name-letter_branding (25.05.2012).

243

Brooks David. The Social Animal. New York: Random House, 2011. Р. 08.

244

Goleman. Social Intelligence. Р. 70–71.

245

Brooks David. The Social Animal. Р. xv.

246

Schuman Ken. Michaelangelo’s Hidden Message. URL: http://michelangelomethod.com/articles/michelangelo_hidden_message.html (23.05.2012).

247

Там же.

248

Chiang Oliver. Call of Duty: Black Ops Claims «Biggest Entertainment Launch in History», 2010. November 11. URL: http://www.forbes.com/sites/oliverchiang/2010/11/11/call-of-duty-black-ops-claims-biggest-entertainment-launch-in-history/ (08.07.2012).

249

Хэштег – слово или короткая фраза, которой предшествует символ, дающий возможность последующей группировки. – Прим. ред.

250

Best Media Info Bureau-Delhi. Nike launches «Find your greatness» campaign. 2012. July 30. URL: http://www.bestmediainfo.com/2012/07/nike-launches-find-your-greatness-campaign/ (01.08.2012).abzacRussell Mallory. Nike Ambushes Adidas on World Stage… Again. AdAgeDIGITAL. 2012. July 31. http://adage.com/article/the-viral-video-chart/nike-ambushes-adidas-world-stage/236400/ (18.08.2012).

251

Goleman. Social Intelligence. Р. 357–358.

252

Grand EFFIE Goes to Dove’s «Real Beauty // Marketing Vox, 2006. June 8. URL: http://www.marketingvox.com/grand_effie_goes_to_doves_real_beauty-021934/ (25.05.2012).

253

Layfield Tom. The Top 10 Best Social Media Marketing Campaigns of All Time. URL: http://www.acquisitionengine.com/top-10-best-social-media-marketing-campaigns-all-time/ (23.05.2012).

254

Bryan Adam. The Media Business: Advertising – Addenda; Awards Presented At 2 Ceremonies, 1993. March 17. URL: http://www.nytimes.com/1993/03/17/business/the-media-business-advertising-addenda-awards-presented-at-2-ceremonies.html (25.05.2012).

255

Vergano Dan. Mind Meld: Brain cells synchronize during good conversations. 2010. July 27. URL: http://content.usatoday.com/communities/sciencefair/post/2010/07/mind-meld-neurons-conversation-brain/1 (25.05.2012).

256

Whitfield John. Copycat Waitresses Get Bigger Tips, 2003. July 4. www.bioedonline.org/news/news.cfm?art=401 (25.05.2012).

257

Van Baaren Rick B. The Parrot Effect. Cornell Hospitality Quarterly, 2005. February. URL: http://cqx.sagepub.com/content/46/1/79.abstract (25.05.2012).

258

Stanchak Jesse. What Does the Decline of Peer Trust Mean for Social Marketing? 2010. February 8. URL: http://smart blogs.com/socialmedia/2010/02/08/what-does-the-decline-of-peer-trust-mean-for-social-marketing/ (25.05.2012).

259

Bush Michael. In Age of Friending, Consumers Trust Their Friends Less, 2010. February 8. URL: http://adage.com/article/news/social-media-consumers-trust-friends/141972/ (25.05.2012).

260

Ferenstein Greg. The Science of Building Trust with Social Media. 2010. February 24. URL: http://mashable.com/2010/02/24/social-media-trust/ (25.05.2012).

261

Фолловер (читатель, последователь, подписчик) – на твиттер-сленге этим словом называют пользователя, который подписался на обновления аккаунта в «Твиттере». – Прим. ред.

262

Cashmore. Pete. Southwest Tweets, Blogs Apology to Kevin Smith. 2010. February 14. URL: http://mashable.com/2010/02/14/southwest-kevin-smith/ (25.05.2012).

263

Ferenstein. The Science of Building Trust with Social Media.

264

Hara Estroff Marano. The Benefits of Laughter, 2003. April 29. URL: http://www.psychologytoday.com/articles/200304/the-benefits-laughter (25.05.2012).

265

Груминг – это активное поведение животных, направленное на очистку поверхности тела. – Прим. ред.

266

Gorman James. Scientists Hint at Why Laughter Feels So Good, 2011. September 13. URL: http://www.nytimes.com/2011/09/14/science/14laughter.html (25.05.2012).

267

Solliday-McRoy Cindy. Laughter Is the Best Emotional Medicine, 2011. April 26. URL: http://www.livestrong.com/article/12141-laughter-best-emotional-medicine/ (25.05.2012).

268

Edmonds Molly. Is Laughter Contagious? URL: http://health.howstuffworks.com/mental-health/human-nature/happiness/laughter-contagious.htm (25.05.2012).

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Sacks Mike. Canned Laughter: Ben Glenn II, Television Historian, 2010. July 20. URL: http://www.theparisreview.org/blog/2010/07/20/canned-laughter-ben-glenn-ii-television-historian/ (25.05.2012).

270

Haley Russell I, Baldinger Allan L. ARF Copy Validity Project // Journal of Advertising Research, 2006. November. Р. 114–135. URL: http://www.aeforum.org/aeforum.nsf/b6f532dc08e2a32e80256c5100355eab/39d4869ae7d09e92802567f600405431/FILE/acut0066.pdf (25.05.2012).

271

Gelfand Alexander. Long-Promised, Voice Commands Are Finally Going Mainstream, 2008. June 4. URL: http://www.wired.com/software/coolapps/news/2008/06/speech_tech (25.05.2012).

272

Aula Anne, Khan Rehan, Guan Zhiwei. Frowns, Sighs, and Advanced Queries – How Does Search Behavior Change as Search Becomes More Difficult, 2010. September 17. URL: googleresearch.blog spot.com/2010/09/frowns-sighs-and-advanced-queries-how.html (25.05.2012).

273

Spigel Alix. When the «trust hormone» is out of balance, 2010. July 17. URL: http://www.npr.org/templates/story/story.php?storyId=126141922 (25.05.2012).

274

Dolley Roger. The Relaxation Effect, 2011. August 8. URL: http://www.neurosciencemarketing.com/blog/articles/whats-better-than-an-excited-customer.htm (25.05.2012).

275

Editor. Increase Sales with Color, Sound, Taste, Smell and Touch, 2001. March 8. URL: http://www.marketingprofs.com/webnews/2/news3–8–01.asp (25.05.2012).

276

Там же.

277

Mackay Hugh. Life’s an adventure, or is it? 2004. December 4. URL: http://www.theage.com.au/news/Hugh-Mackay/Lifes-an-adventure-or-is-it/2004/12/03/1101923331151.html (25.05.2012).

278

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279

McG. Thomas Robert Jr. Ad Writer Whose Query Colored a Nation, 1998. June 08. URL: http://www.nytimes.com/1998/06/08/nyregion/shirley-polykoff-90-ad-writer-whose-query-colored-a-nation.html (23.05.2012).

280

Mini-case study. Nike’s «Just Do It» // Center for Applied Research. Advertising Campaign. URL: http://www.cfar.com/Documents/nikecmp.pdf (23.05.2012).

281

Hunsberger Brent. Nike’s «Just Do It» Slogan Celebrates 20 Years: The Iconic Saying, Now 20, Is Featured in the Company’s Olympics Campaign, 2008. July 18. URL: http://www.oregonlive.com/business/oregonian/index.ssf?/base/business/1216353305226620.xml&coll=7 (25.05.2012).

282

Parpis Eleftheria. On the Spot: Dan Wieden, 2009. May 22, 2009. URL: http://www.adweek.com/news/advertising-branding/spot-dan-wieden-101196 (25.05.2012).

283

Hunsberger Brent. Nike Celebrates «Just Do It» 20th Anniversary with New Ads. 2008. July 17. URL: http://blog.oregonlive.com/playbooksandprofits/2008/07/nike_celebrates_just_do_it_20t.html (25.05.2012).

284

Там же.

285

Quotation Vault. «Sigmund Freud. URL: http://www.quotationvault.com/author/Sigmund_Freud (23.05.2012).

286

Van Praet Douglas. Interview with Paul Zak, Professor of Economics and Department Chair at Claremont Graduate University. Claremont, California, 2011. January 4.

287

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288

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289

Silhouette Campaign // Marketing Campaign Case Studies, 2008. February 28. URL: http://marketing-case-studies.blogspot.com/2008/02/silhouette-campaign.html (25.05.2012).

290

Deutsch Inc. Beliefs. URL: http://www.deutschinc.com/#!/about/beliefs (25.05.2012).

291

Joseph Noah. Toronto Porsche Dealer Redefines Direct Marketing. 2012. July 31. URL: http://www.carbuzz.com/news/2012/7/31/Toronto-Porsche-Dealer-Redefines-Direct-Marketing-7710046/ (01.08.2012).

292

Turner Mark. The Way We Imagine // In Imaginative Minds. London: Oxford University Press & The British Academy, 2007. Р. 213–236.

293

Turner Mark. Blending & Conceptual Integration. URL: http://markturner.org/blending.html (23.05.2012).

294

Pressfield Steven. The War of Art. New York: Rugged Land, 2002.

295

Lehrer Jonah. Harold and the Purple Crayon. The Frontal Cortex, 2009. August 17. URL: http://scienceblogs.com/cortex/2009/08/17/childhood-rituals/ (25.05.2012).

296

Brooks David. The Social Animal. New York: Random House, 2011. Р. 350.

297

Jary David, Jary Julia. Collins Dictionary of Sociology. New York: Harper-Collins, 1995. Р. 93.

298

The Sims. Wikipedia. URL: http://en.wikipedia.org/wiki/The_Sims (23.05.2012).

299

Brightman James. The Sims 3 Is Best-Selling PC Game Worldwide in 2009. 2010. January 22. URL: http://www.industrygamers.com/news/the-sims-3-is-best-selling-pc-game-worldwide-in-2009/ (25.05.2012).

300

Howe Charles. Fantasy Football: Is It Ruining the NFL? 2010. August 30. URL: http://bleacherreport.com/articles/446740-fantasy-football-is-it-ruining-the-nfl (25.05.2012).

301

Pink Daniel H. A Whole New Mind. New York: Riverhead Books, 2005. Р. 101.

302

West Scott and Anthony Mitch. Storyselling for Financial Advisors. Chicago: Dearborn Financial Publishing, Inc., 2000. Р. 181.

303

Пиньята – мексиканская по происхождению полая игрушка довольно крупных размеров, изготовленная из папье-маше или легкой оберточной бумаги с орнаментом и украшениями. – Прим. ред.

304

Figures according to Steve Neder. Volkswagen // Agency Sales and Business Review 2011 Presentation. Herndon, Virginia, 2012. Jan 23.

305

Volkswagen Selected as Clio Awards 2012 Global Advertiser of the Year. Volkswagen, 2012. May 4. URL: http://media.vw.com/press release/1053/1/volkswagen-selected-clio-awards-2012-global-advertiser-year (25.05.2012).

306

Jung Carl. Man and his Symbols. New York: Dell, 1968. Р. 41.

307

Language and Symbols // Human Origins Initiative of the Smithsonian Institution’s National Museum of Natural History. URL: http://humanorigins.si.edu/human-characteristics/language (23.05.2012).

308

Riley Alex and Boome Adam. Superbrands» Success Fuelled By Sex, Religion And Gossip, 2011. May 16. URL: http://www.bbc.co.uk/news/business-13416598 (25.05.2012).

309

Lindstorm Martin. Buyology. New York: Crown Business, 2008. Р. 124.

310

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311

Kalinina Alexandra, Schar Anne, Ukic Dijana. Victorinox Intercultural Stakeholder Management Groupwork. URL: http://www.marketing.imu.unibe.ch/download/lehre/intstake/10_Victorinox.pdf (23.05.2012).

312

Ramachandran V. S. V. S. Ramachandran On Your Mind. TED Talks 2007, March. URL: http://www.ted.com/talks/vilayanur_ramachandran_on_your_mind.html (27.05.2012).

313

Phillips Donald T. Run to Win. New York: St. Martin’s Griffin, 2002.

314

Family of Vince Lombardi. Famous Quotes by Vince Lombardi. URL: http://www.vincelombardi.com/about.html (23.05.2012).

315

Gilani Nadia. Christianity Is Still the Largest Religion in the World but Followers Have Moved Away from Europe. 2011. December 22. URL: http://www.dailymail.co.uk/news/article-2077272/Christianity-largest-religion-world-despite-shift-away-Europe.html (25.05.2012).

316

Weigel George. World Religions by the Numbers. URL: http://www.catholiceducation.org/articles/facts/fm0010.html (23.05.2012).

317

Waldo Ralph. Is the Catholic Church the Richest Organization in the World? 2009. September 16. URL: http://www.dailypaul.com/107294/is-the-catholic-church-the-richest-organization-in-the-world (25.05.2012).

318

Pinker Steven. The Evolutionary Psychology of Religion, 2004. October 29. URL: http://pinker.wjh.harvard.edu/articles/media/2004_10_29_religion.htm (25.05.2012).

319

Macrae Fiona. Brains «Are Hardwired to Believe in God and Imaginary Friends», 2009. February 5. URL: http://www.dailymail.co.uk/sciencetech/article-1136482/Brains-hardwired-believe-God-imaginary-friends.html (25.05.2012).

320

Gajilan A. Chris. Are Humans Hard-Wired for Faith? 2007. April 4. URL: http://articles.cnn.com/2007–04–04/health/neurotheology_1_scans-frontal-lobe-sensory-information?_s=PM: HEALTH (25.05.2012).

321

Begley Sharon. Unwired for God. 2009. August 12. URL: http://www.thedailybeast.com/newsweek/2009/08/12/un-wired-for-god.html (25.05.2012).

322

Индоктринация – передача фундаментальных положений системы верований. – Прим. ред.

323

Macrae Fiona. Brains «Are Hardwired To Believe in God and Imaginary Friends».

324

Canon 284 – Clerical Dress // National Conference of Catholic Bishops. URL: http://www.usccb.org/beliefs-and-teachings/what-we-believe/canon-law/complementary-norms/canon-284-clerical-dress.cfm (23.05.2012).

325

Реверберация – это процесс постепенного уменьшения интенсивности звука при его многократных отражениях. – Прим. ред.

326

Daye Derrick. Great Moments in Branding: Roy Disney’s Speech, 2008. January 30. URL: http://www.brandingstrategyinsider.com/2008/01/great-moments-3.html (25.05.2012).

327

Costco’s Secrets Revealed // ABC News, 2010. March 29. http://abcnews.go.com/GMA/YourMoney/video/costcos-success-secrets-revealed-10228994 (25.05.2012).

328

Damasio Antonio. How Our Brains Feel Emotion, 2010. October 19. URL: http://bigthink.com/ideas/23022 (25.05.2012).

329

Shachar Ron, Erdem Tulin, Cutright Keisha M., Fitzsimons Gavan J. Brands: The Opiate of the Nonreligious Masses? // Marketing Science,2010. September 24. Р. 1–19.

330

Damasio Antonio. How Our Brains Feel Emotion, 2010. October 19. URL: http://bigthink.com/ideas/23022 (25.05.2012).

331

Zonco Lauriane. On the Cutting Edge. URL: http://www.swissstyle.com/victorinox-cutting-edge (23.05.2012).

332

Dooley Roger. Connect Emotionally to Boost Sales, 2011. September 1. URL: http://www.neurosciencemarketing.com/blog/articles/connect-emotionally.htm (25.05.2012).

333

Galanoy Terry. Don’t Inhale that New Car Smell, 2008. July 31. URL: http://edition.cnn.com/2008/LIVING/wayoflife/07/31/aa.new.car.smell/ (25.05.2012).

334

Carlin George. You Are All Diseased. HBO, New York, 1999. February 6.

335

Vries Peter De. The Mackerel Plaza. New York: Oxford University Press, 1958.

336

Macrae Fiona. Brains «Are Hardwired To Believe In God And Imaginary Friends».

337

Praet Douglas Van. Interview with Robert Kurzban // Associate Professor of Psychology at University of Pennsylvania. Chapman University, Orange California, 2011. January 19.

338

Scientists Prove Einstein’s Theory of Relativity Wrong? IBN Live. November 20. URL: http://ibnlive.in.com/videos/204110/scientists-prove-einsteins-theory-of-relativity-wrong.html.

339

Walter Isaacson. Steve Jobs. New York: Simon & Schuster, 2011. Р. 117–119 [0].

340

На русском языке книга выпущена издательством «Питер» в 2013 году. – Прим. ред.

341

Pink Daniel. Drive. Р. 137.

342

Dilts Robert. Neurological Levels. URL: http://www.integratedsociopsychology.net/neurological_levels.html (23.05.2012).

343

Iftekhar Irfan. Best Advertising Slogans, 2011. October 20. URL: http://www.newzglobe.com/article/20111020/best-advertising-slogans (25.05.2012).

344

Там же.

345

Think Exist. Albert Einstein. URL: http:// thinkexist.com/quotation/no_problem_can_be_solved_from_the_same_level_of/222376.html (25.05.2012).

346

Dilts Robert. Neurological Levels.

347

На русском языке книга выпущена издательством «АСТ» в 2012 году. – Прим. ред.

348

Figures according to Steve Neder // Volkswagen. Agency Sales and Business Review 2011 Presentation, Herndon, Virginia, 2012. Jan 23.

349

Dan Avi. VW’s CMO Mahoney on Becoming America’s Fastest Growing Car Company, 2012. April 4. URL: http://www.forbes.com/sites/avidan/2012/04/04/vw-cmo-tim-mahoney-on-how-it-became-americas-fastest-growing-car-company/ (25.05.2012).

350

Jobs Steve. Commencement address at Stanford University, 2005. June 12.

351

Brown Jeff, Fenske Mark. The Winner’s Brain. Cambridge: De Capo Press, 2010.

352

-Dooley Roger. Smiles Really DO Boost Sales. 2007. October 26. URL: http://www.neurosciencemarketing.com/blog/articles/smiles-boost-sales.htm (25.05.2012).

353

. Damasio Antonio. The Feeling of What Happens. New York: Mariner Books, 2000. Р. 40.

354

Lehrer Jonah. The New State of Mind. Seed Magazine, 2008. Aug. 8. URL: http://seedmagazine.com/content/article/a_new_state_of_mind/ (25.05.2012).

355

Там же.

356

Damasio Antonio. Descartes’ Error. New York: G. P. Putnam’s Sons, 1994. Р. 34–51.

357

Hanson Robin. Bias and Power. 2008. March 7. URL: http://www.overcomingbias.com/tag/standard-biases/page/6 (25.05.2012).

358

Mistry Bhavna. Case Study: Andrex Says Thank You. 2003. October 1. URL: http://www.brandrepublic.com/news/191551/ (25.05.2012).

359

Everding Gerry. Brain Region Learns To Anticipate Risk, Provides Early Warnings, Suggests New Study In Science, 2005. March 2. URL: http://news.wustl.edu/news/Pages/4804.aspx (25.05.2012).

360

Goleman Daniel. The Power of Mindsight. Greater Good, 2008. March 3. URL: http://greatergood.berkeley.edu/article/item/the_power_of_mind sight (25.05.2012).

361

Helm Burt. Which Ads Don’t Get Skipped? 2007. September 3. URL: http://www.businessweek.com/magazine/content/07_36/b4048026.htm (25.05.2012).

362

Seabrook John. How To Make It: James Dyson Built A Better Vacuum. Can He Pull Off A Second Industrial Revolution? // New Yorker, 2010. URL: http://www.newyorker.com/reporting/2010/09/20/100920fa_fact_seabrook#ixzz1vZH6DteI (25.05.2012).

363

Finch Julia. Dyson’s Profits Rise To «190m», 2010. May 26. URL: http://www.guardian.co.uk/business/2010/may/26/dyson-profits-rise (25.05.2012).

364

Там же.

365

Kahneman Daniel. Thinking, Fast and Slow. New York: Farrar, Straus and Giroux, 2011. Р. 81.

366

Krulwich Robert and Abumrad Jad. Why Is it So Hard to Do the Right Thing? 2009, January 26. URL: http://www.npr.org/templates/story/story.php?storyId=122781981 (25.05.2012).

367

Kahneman Daniel.. Thinking, Fast and Slow.Р. 87.

368

Editor. 5126 Failures – The Dyson Brand Story. 2007. April 18. URL: http://brandstory.typepad.com/writer/innovation/.

369

Kahneman Daniel.Thinking, Fast and Slow. Р. 284.

370

Там же. Р. 6–68.

371

Lehrer Jonah. Why Are Easy Decisions So Hard? 2011. March 2, 2011. URL: http://www.wired.com/wiredscience/2011/03/why-are-easy-decisions-so-hard/ (25.05.2012).

372

Advertising: It’s Everywhere // Media Awareness Network. URL: http://www.media-awareness.ca/english/parents/marketing/advertising_everywhere.cfm (25.05.2012).

373

Caldwell S Christopher. Select All: Can You Have Too Many Choices? // New Yorker, 2004. March 1. URL: http://www.newyorker.com/archive/2004/03/01/040301crbo_books#ixzz1vZIijS6h (25.05.2012).

374

Feinberg Cara. The Mind fulness Chronicles, 2010. September-October. URL: http://harvardmagazine.com/2010/09/the-mindfulness-chronicles?page=all (25.05.2012).

375

Астротурфинг – в русскоязычной литературе и интернете этот термин используется в несколько ином значении: как искусственное управление общественным мнением с помощью современного программного обеспечения либо специально нанятых пользователей. – Прим. ред.

376

Microsoft Funded «Grass Roots» Campaign // Associated Press, 2001. August 23. URL: http://www.usatoday.com/tech/news/2001–08–23-microsoft-letters.htm (25.05.2012).

377

Ranjan Prakash. Honda Product Manager Gets Caught Astroturfing, 2010. December 27. URL: http://e-marketingstories.com/2010/12/27/honda-product-manager-gets-caught-astroturfing/ (25.05.2012).

378

Hill Kashmir. Chick-fil-A Has Completely Lost Control of Its Facebook Page, 2012. July 25. URL: http://www.forbes.com/sites/kashmirhill/2012/07/25/chick-fil-a-has-completely-lost-control-of-its-facebook-page/ (01.08.2012).

379

Marriott Michael. The Short Life of a Rap Star, Shadowed by Many Troubles, 1997. March 17. URL: http://www.nytimes.com/1997/03/17/nyregion/the-short-life-of-a-rap-star-shadowed-by-many-troubles.html (25.05.2012).

380

Spiegler Marc. Marketing Street Culture Bringing Hip-Hop Style to the Mainstream. URL: http://www.businessresearchsources.com/business-school/American-Demographics_234/ (23.05.2012).

381

Tommy Hilfiger // Minneapolis Star Tribune,1996. June 22. URL: http://www.answers.com/topic/tommy-hilfiger#ixzz1m70tXdLW (25.05.2012).

382

Editor. Tommy Hilfiger Corporation. 2012. May 23. URL: http://www.fundinguniverse.com/company-histories/Tommy-Hilfiger-Corporation-Company-History.html (23.05.2012).

383

Editor. History and Background of Tommy Hilfiger. URL: http://www.fragrancex.com/products/_bid_Tommy – Hilfiger-am-cid_perfume-am-lid_T__brand_history.html (25.05.2012).

384

Tommy Hilfiger – The Struggles of an American Fashion Icon // IBS Center for Management Research, URL: http://www.icmrindia.org/casestudies/catalogue/Marketing/Tommy%20Hilfiger-Marketing.htm (23.05.2012).

385

Editor. Tommy Hilfiger. URL: http://www.answers.com/topic/tommy-hilfiger (23.05.2012).

386

W. C. Privy’s Original Bathroom Companion / ed. Barrett Erin, Mingo Jack. New York: St. Martin’s Press, 2003. Р. 407–410.

387

Morgan Mary. A History in Marketing of Marlboro Brand Cigarettes, 2007. February 19. URL: http://voices.yahoo.com/a-history-marketing-marlboro-brand-cigarettes-204451.html?cat=9 (25.05.2012).

388

Schalch Kathleen. Present at the Creation: The Marlboro Man. NPR, 2002. October 21.

389

Flaherty Stacy, Minnick Mimi. Marlboro Oral History And Documentation Project, Ca. 1926–1986. 2000. November. URL: http://american history.si.edu/archives/d7198.htm (25.05.2012).

390

Jaffe Jessica. The Imagery, Fantasy, and Symbolism of the Marlboro Man. URL: http://www.rochester.edu/College/ANT/faculty/foster/ANT226/Spring01/papers/jaffe_imagery.html (23.05.2012).

391

The Marlboro Man // Advertising Age, 1999. March 29. URL: http://adage.com/century/icon01.html (25.05.2012).

392

Roman Kenneth. The Kings of Madison Avenue. New York: Palgrave Macmillan, 2009.

393

The Marlboro Man // Advertising Age.

394

Market Information // Philip Morris USA. URL: http://www.philipmorrisusa.com/en/cms/Company/Market_Information/default.aspx (23.05.2012).

395

Консюмеризм – уклад общества, потакающий покупке товаров и услуг в больших количествах сверх всякой необходимости. Помимо это-го значения, под консюмеризмом может пониматься защита прав потребителей. – Прим. ред.

396

Miller Geoffrey. Spent. New York: Viking Adult, 2009.

397

Там же.

398

Там же.

399

Linden David. The Accidental Mind // Cambridge: Belknap Press, 2007. Р. 24.

400

Kahneman Daniel. Thinking, Fast and Slow. New York: Farrar, Straus and Giroux, 2011. Р. 52.

401

Kiley David. Can You Name That Slogan? 2004. October 14. URL: http://www.businessweek.com/bwdaily/dnflash/oct2004/nf20041014_4965_db-035.htm (25.05.2012).

402

W. C. Privy’s Original Bathroom Companion / ed. Barrett and Mingo. Р. 407–410.

403

Kahneman Daniel. Thin Russell A. king, Fast and Slow.

404

Dewey Russell A., Ph.D, Priming. URL: http://www.intropsych.com/ch06_memory/priming.html (23.05.2012).

405

Jacoby L. L. Perceptual Enhancement: Persistent Effects of an Experience // Journal of Experimental Psychology: Learning, Memory, and Cognition 9 (1), 1983. Р. 21–38.

406

University of Chicago Press Journals. I Like It, But I Don’t Know Why: How Does Conditioning Affect Consumer Choice? // ScienceDaily, 2010. May 18.

407

Dooley Roger. Brainfluence. Hoboken, N.J.: John Wiley & Sons, Inc., 2012. Р. 59.

408

Wilson Timothy D. Strangers to Ourselves Cambridge: Belknap Press, 2002. Р. 185.

409

Там же. Р. 187.

410

Whitewell Stuart. Ingredient branding case study: Intel. 2005. July 11. URL: http://www.intangiblebusiness.com/Brand-Services/Marketing-services/News/Ingredient-branding-case-study-Intel~466.html (25.05.2012).

411

Walia Dr. Damon, Mathur Ashank Dayal, Shrivastava Abhinaw and Singh Evenpreet. Inside Intel Inside. URL: http://www.scribd.com/doc/38851337/Inside-Intel-Inside (23.05.2012).

412

Intel Inside Program. Intel. URL: http://www.intel.com/pressroom/intel_inside.htm (23.05.2012).

413

Там же.

414

Рефрейминг – термин, который широко применяют в нейролингвистическом программировании для описания используемых им процедур переосмысления и перестройки механизмов восприятия, мышления, поведения с целью избавления от неудачных (возможно, даже патогенных) психических шаблонов. – Прим. ред.

415

Harness Charles R. The Other White Meat. URL: http://naldc.nal.usda.gov/download/IND89023175/PDF (23.05.2012).

416

Dougherty Tom. Pork: It’s No Longer the Other White Meat. Sadly, 2011. March 8. URL: http://www.stealingshare.com/blog/?p=2271 (25.05.2012).

417

The Other White Meat Brand. URL: http://www.porkbeinspired.com/towm_promo_heritage_page.aspx (24.05.2012).

418

Pradeep A. K. The Buying Brain. Hoboken, NJ: Wiley, 2010.

419

Dougherty Tom. How to Avoid Being the Shack. URL: http://www.stealingshare.com/pages/How%20to%20Avoid%20Being%20The%20Shack.htm (24.05.2012).

420

Edwards Jim. Pizza Hut Plan to Change Name to «The Hut» Meets With Ridicule. 2009. June 20. URL: http://www.cbsnews.com/8301–505123_162–42741949/pizza-hut-plan-to-change-name-to-the-hut-meets-with-ridicule/ (25.05.2012).

421

Smith Elizabeth A., Ph.D., Malone Ruth E., Ph.D. Altria Means Tobacco: Philip Morris’s Identity Crisis, 2003. April. URL: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1447789/ (25.05.2012).

422

NBA. Michael Jordan. URL: http://www.nba.com/history/players/jordan_bio.html (23.05.2012).

423

Editor. The Media Business; Pepsi Drops Michael Jackson. 1993. November 15. URL: http://www.nytimes.com/1993/11/15/business/the-media-business-pepsi-drops-michael-jackson.html (25.05.2012).

424

1. Glebas Francis. Directing the Story. Waltham. MA: Focal Press, 2008. Р. 123.

425

Wilson Timothy D. Strangers to Ourselves. Cambridge: Belknap Press, 2002. Р. 212.

426

Morrison Maureen. Starbucks Forges «Moments Of Connection» By Offering Experience. 2011. November 7. URL: http://adage.com/Article/Special-Report-Marketer-Alist/Marketer-A-List-Starbucks/230837/ (25.05.2012).

427

Ries Al. Have We Killed Brand Advertising? 2011. June 2. URL: http://adage.com/Article/Al-Ries/Viewpoint-Killed-Brand-Advertising/227893/ (24.05.2012).

428

Shultz Howard. Looking Forward to Starbucks Next Chapter, 2011. January 5. URL: http://www.starbucks.com/Blog/Looking-Forward-To-Starbucks-Next-Chapter (24.05.2012).

429

Wilson. Strangers to Ourselves. Р. 212.

430

Daily World Jewish. Science Confirms What Rabbis Understood: Jewish Practice Makes You Happier And More Fulfilled. URL: http://www.worldjewishdaily.com/Wisdom-Judaism.Php (24.05.2012).

431

LCosmides Leda and Tooby John. Evolutionary Psychology:A Primer. Santa Barbara: University Of California, Santa Barbara, 1997. Р. 12.

432

Taylor Jacques Henri. Why Your Brain Is Made for Movement. 2011. August 1. URL: http://www.huffingtonpost.com/Jacques-Henri-Taylor/Mindful-Movement_B_892955.Html (27.05.2012).

433

Там же.

434

Dubuc Bruno. The Brain From Top To Bottom. URL: http://thebrain.mcgill.ca/flash/D/D_07/D_07_Cr/D_07_Cr_Tra/D_07_Cr_Tra.Html (24.05.2012).

435

Freudenrich Craig, Ph.D. and Boyd Robynne. How Your Brain Works. URL: http://science.howstuffworks.com/Environ mental/Life/Human-Biology/Brain2.Htm (24.05.2012).

436

Viamontes George I., Beitman Bernard D. Mapping The Unconscious In The Brain. Psychiatric Annals 37. Р. 243–258.

437

Там же.

438

Bilderback Leslie. An Explanation of Taste. 2009. February 6. URL: http://leslie-bilderback.suite101.com/An-Explanation-Of-Taste-A94569 (25.05.2012).

439

Gschwandtner Gerhard. Everything I Know About Sales Success. New York: McGraw-Hill, 2006. Р. 124.

440

Там же. Р. 133.

441

Dolan Kerry A. The Soda with Buzz. 2005. March 28. URL: http://www.forbes.com/global/2005/0328/028_print.html (25.05.2012).

442

Там же.

443

Gschwandtner. Everything I Know About Sales Success.

444

Manz Charles C. Emotional Discipline. San Francisco: Berrett-Koehler Publishers, 2003.

445

Gschwandtner. Everything I Know About Sales Success. Р. 124.

446

Там же. Р. 135.

447

Dolan.The Soda with Buzz.

448

Mcdonald Duff. Red Bull’s Millionaire Maniac. 2011. May 19.URL: http://www.businessweek.com/magazine/content/11_22/B4230064852768.htm (25.05.2012).

449

Dolan. The Soda with Buzz.

450

Company Figures. URL: http://www.Redbull.com/Cs/Satellite/En_INT/Company-Figures/001242939605518? Pcs_C=PCS_Article&Pcs_Cid=1242937556133 (24.05.2012).

451

Mcdonald Duff. Red Bull’s Millionaire Maniac, 2011. May 19.URL: http://www.businessweek.com/magazine/content/11_22/B4230064852768.htm (25.05.2012).

452

Rodgers Annie Layne. It’s a (Red) Bull Market After All. URL: http://www.fastcompany.com/Articles/2001/10/redbull.html (30.09.2001).

453

Saad Gad. The Consuming Instinct. Amherst, NY: Prometheus Books, 2011.

454

Dutton D. G., Aron A. Р. Some Evidence For Heightened Sexual Attraction Under Conditions Of High Anxiety // Journal Of Personality And Social Psychology. № 30. Р. 510–517.

455

Ariely A. Dan. Predictably Irrational. New York: Harper Collins, 2010. Р. 78–88.

456

Blakeslee Sandra. Cells That Read Minds. URL: http://www.nytimes.com/2006/01/10/Science/10mirr.html?_R=1&pagewanted=all (10.01.2006).

457

Ramachandran V. S. The Neurons That Shaped Civilizatio. Speech // TED India, 2009. November. URL: http://blog.ted.com/2010/01/04/The_Neurons_Tha/ (25.05.2012).

458

Там же.

459

Ramachandran V. S. The Neurons That Shaped Civilizatio. Speech // TED India, 2009. November. URL: http://blog.ted.com/2010/01/04/The_Neurons_Tha/ (25.05.2012).

460

Там же.

461

Saad. The Consuming Instinct.

462

Gigerenzer Gerd. Gut Feelings. New York: Viking Adult, 2007. Р. 79.

463

Kahneman Daniel. Thinking, Fast And Slow. New York: Farrar. Straus and Giroux, 2011. Р. 409.