Взлом реальности. Трансформация жизни с помощью лайфхаков [заметки]

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Интервал

Дословно означает «[количественное] измерение себя». – Прим. пер.

Mark Rittman, “3 Hrs Later and Still No Tea. Mandatory Recalibration Caused Wifi Base-Station Reset, Now Port-Scanning Network to Find Where Kettle Is Now,” Twitter, October 11, 2016, https://twitter.com/markrittman/status/785763443185942529; Bonnie Malkin, “English Man Spends 11 Hours Trying to Make Cup of Tea with Wi-Fi Kettle,” The Guardian, October 11, 2016, https://www.theguardian.com/technology/2016/oct/12/english-man-spends-ll-hours-trying-to-make-cup-of-tea-with-wi-fi-kettle

Whitson Gordon, “How to Return Nearly Anything without a Receipt,” «Lifehacker» (blog), October 26, 2011, https://«Lifehacker».com/5853626/how-to-return-nearly-anything-without-a-receipt.

Мое определение «хакерского этоса» отличается от других известных определений, но по духу соответствует им, например, определению Стивена Леви, которое он дает в книге «Хакеры». Steven Levy, Hackers: Heroes of the Computer Revolution, 25th anniv. ed. (1984; repr., London: Penguin, 2010); Eric Steven Raymond, “How to Become a Hacker,” catb, 2001, http://www.catb.org/esr/faqs/hacker-howto.html; Douglas Thomas, Hacker Culture (Minneapolis: University of Minnesota Press, 2002); Tad Suiter, “Why ‘Hacking?’” in Hacking the Academy: New Approaches to Scholarship and Teaching from Digital Humanities, ed. Daniel J. Cohen and Tom Scheinfeldt (Ann Arbor: University of Michigan Press, 2013), 6–10, https://doi.org/10.3998/dh.12172434.0001.001; Kyle Eschenroeder, “The Pitfalls of Life Hacking Culture,” The Art of Manliness (blog), April 13, 2015, https://www.artofmanliness.com/articles/stop-hacking-your-life/; Matt Thomas, “Life Hacking: A Critical History, 2004–2014” (PhD diss., University of Iowa, 2015).

Robert Andrews, “GTD: A New Cult for the Info Age,” Wired, July 12, 2005, https://www.wired.com/culture/lifestyle/news/2005/07/68103.

Danny O’Brien, “Life Hacks: Tech Secrets of Overprolific Alpha Geeks,” O’Reilly Emerging Technology Conference, February 11, 2004, http://conferences.oreillynet.com/cs/et2004/view/e_sess/4802

The commonalities of minimalism and pickup are identified in Thomas, “Life Hacking,” chaps. 2, 4.

[*] Richard Florida, The Rise of the Creative Class, 10th anniv. ed. (New York: Basic, 2012), 8–11.

Joe Berlinger, Tony Robbins: I Am Not Your Guru (RadicalMedia, 2016), https://www.imdb.com/title/tt5151716/.

Коммерциализация – это один из возможных нежелательных вариантов развития, с которыми борется сообщество сторонников концепции «Исчисляемый Я» (Quantified Self). Об угрозах измерений всех возможных параметров в индустрии можно прочитать в статье: Whitney Erin Boesel, «Return of the Quantrepreneurs,» Cyborgology (blog), September 26, 2013, https://thesocietypages.org/cyborgology/2013/09/26/return-of-the-quantrepreneurs/; см. также: “soft resistance” in Dawn Nafus and Jamie Sherman, “This One Does Not Go Up to 11: The Quantified Self Movement as an Alternative Big Data Practice,” International Journal of Communication, no. 8 (2014), http://ijoc.org/index.php/ijoc/article/viewFile/2170/1157.

Laura Vanderkam, “The Paperback Quest for Joy,” City Journal, 2012, https://www.city-journal.org/2012/22_4_self-help-books.html.

Steven Starker, Oracle at the Supermarket: The American Preoccupation with Self-Help Books (New Brunswick, NJ: Transaction, 2002), 38.

Rebecca Mead, “Better, Faster, Stronger,” New Yorker, September 5, 2011, https://www.newyorker.com/magazine/2011/09/05/better-faster-stronger.

William B. Irvine, A Guide to the Good Life: The Ancient Art of Stoic Joy (Oxford: Oxford University Press, 2009), 226.

Starker, Oracle at the Supermarket, 170, 7–8.

Boris Kachka, “The Power of Positive Publishing: How Self-Help Publishing Ate America,” New York, January 6, 2013, http://nymag.com/health/self-help/2013/self-help-book-publishing/.

Steve Salerno, Sham: How the Self-Help Movement Made America Helpless (New York: Crown, 2005).

Paul Buchheit, “Applied Philosophy, a. k. a. ‘Hacking,’” October 13, 2009, http://paulbuchheit.blogspot.com/2009/10/applied-philosophy-aka-hacking.html; on Buchheit and life hacking, see Thomas, “Life Hacking,” 44.

Starker, Oracle at the Supermarket, 2.

Buchheit, “Applied Philosophy.”

Whitson Gordon, “Welcome to «Lifehacker»’s Sixth Annual Evil Week,” Life-hacker (blog), October 26, 2015, https://«Lifehacker».com/welcome-to-«Lifehacker»s-sixth-annual-evil-week-1738276927.

Rámy Inocencio, “U. S. Programmer Outsources Own Job to China, Surfs Cat Videos,” CNN.com, January 17, 2013, https://edition.cnn.com/2013/01/17/business/us-outsource-job-china

Margaret Olivia Little, “Cosmetic Surgery, Suspect Norms, and the Ethics of Complicity,” in Enhancing Human Traits: Ethical and Social Implications, ed. Erik Parens (Washington, DC: Georgetown University Press, 1998), 162–176; Carl Elliott, Better Than Well: American Medicine Meets the American Dream (New York: Norton, 2003), 190–196.

Sara M. Watson, “Toward a Constructive Technology Criticism,” Columbia Journalism Review, October 4, 2016, 3, 69, https://www.cjr.org/tow_center_reports/constructive_technology_criticism.php.

Elliott, Better Than Well, 190–196; Gina Neff and Dawn Nafus, Self-Tracking (Cambridge, MA: MIT Press, 2016), 39.

John Walker, “Introduction,” in The Hacker’s Diet, 2005, http://www.fourmilab.ch/hackdiet/e4/introduction.html.

Boris Kachka, “The Power of Positive Publishing: How Self-Help Publishing Ate America,” New York, January 6, 2013, http://nymag.com/health/self-help/2013/self-help-book-publishing/.

Matt Thomas, “Life Hacking: A Critical History, 2004–2014” (PhD diss., University of Iowa, 2015), 81.

Danny O’Brien, “Life Hacks: Tech Secrets of Overprolific Alpha Geeks,” O’Reilly Emerging Technology Conference 2004, February 11, 2004, http://conferences.oreillynet.com/cs/et2004/view/e_sess/4802.

Gina Trapani and Danny O’Brien, “Interview: Father of ‘Life Hacks’ Danny O’Brien,” «Lifehacker» (blog), March 17, 2005, https://«Lifehacker».com/036370/interview-father-of-life-hacks-danny-obrien.

Steven Levy, Hackers: Heroes of the Computer Revolution, 25th anniv. ed. (1984; repr., London: Penguin, 2010), 8.

Peter R. Samson, “This Is the First TMRC Dictionary, Which I Wrote in June, 1959,” gricer.com, June 26, 1959, http://www.gricer.com/tmrc/dictionaryl959.html.

“Authorpreneurship,” Economist, February 14, 2015, https://www.economist.com/news/business/21643124-succeed-these-days-authors-must-be-more-businesslike-ever-authorpreneurship; the characterization of digital minimalists as authorpreneurs was hrst made by Thomas, “Life Hacking,” 94.

Cory Doctorow, “Download Makers for Free,” Craphound (blog), October 1, 2009, https://craphound.com/makers/download/; Cory Doctorow, Down and Out in the Magic Kingdom (New York: Tor, 2003), https://craphound.com/down/Cory_Docto row_-_Down_and_Out_in_the_Magic_Kingdom.pdf.

Merlin Mann, “Independent Writer, Speaker, and Broadcaster,” March 8, 2016, http://www.merlinmann.com/; Merlin Mann, “Merlin’s Bio,” 2015, https://web.archive.org/web/20170316005949/www.merlinmann.com/bio/.

Cory Doctorow and Danny O’Brien, “Life Hacks: Tech Secrets of Overprolihc Alpha Geeks,” Craphound (blog), February 11, 2004, https://www.craphound.com/lifehacksetcon04.txt; Merlin Mann, “Getting Started with ‘Getting Things Done,’” 43 Folders (blog), September 8, 2004, http://www.43folders.com/2004/09/08/getting-started-with-getting-things-done.

David Allen, Getting Things Done: The Art of Stress-Free Productivity (New York: Penguin, 2001), 85–86, 3; David Allen, цитируется по: Robert Andrews, “A New Cult for the Info Age,” Wired, July 12, 2005, https://www.wired.com/culture/lifestyle/news/2005/07/68103.

David McCandless, “Technology: Fitter, Happier, More Productive: Thanks to David Allen’s Cult Time-Management Credo,” The Guardian, October 20, 2005, https://www.theguardian.com/technology/2005/oct/20/guardianweeklytechnologysection; Mann, “Getting Started with ‘Getting Things Done.’”

Merlin Mann, “Four Years,” 43 Folders (blog), September 8, 2008, http://www.43folders.com/2008/09/08/four-years.

Danny O’Brien and Joey Daoud, “Interview with Danny O’Brien,” in You 2.0 – A Documentary on Life Hacking, ed. Joey Daoud (Coffee and Celluloid Productions, 2010), https://web.archive.Org/web/20171224145027/http:/www.lifehackingmovie.com/; Danny O’Brien, “Danny O’Brien,” Electronic Frontier Foundation, April 8, 2014, https://www.eff.org/about/staff/danny-obrien-0.

Merlin Mann, “43 Folders: Time, Attention, and Creative Work,” 43 Folders (blog), September 10, 2008, http://www.43folders.com/2008/09/10/time-attention-creative-work; Merlin Mann, “Better,” September 3, 2008, http://www.merlinmann.com/better/.

Merlin Mann and Joey Daoud, “Interview with Merlin Mann,” in You 2.0 – A Documentary on Life Hacking, ed. Joey Daoud (Coffee and Celluloid Productions, 2010), https://web.archive.Org/web/20171224145027/http:/www.lifehackingmovie.com/.

Gina Trapani, “So Long, and Thanks for All the Fish,” «Lifehacker» (blog), January 16, 2009, https://«Lifehacker».com/5132674/so-long-and-thanks-for-all-the-fish; Gina Trapani, email to author, November 17, 2017.

Gina Trapani, «Lifehacker»: 88 Tech Tricks to Turbocharge Your Day (Chichester, UK: Wiley, 2006); Gina Trapani, Upgrade Your Life: The «Lifehacker» Guide to Working Smarter, Faster, Better (Hoboken, NJ: Wiley Technology, 2008); Adam Pash and Gina Trapani, Life Hacker, 3rd ed. (Indianapolis: Wiley, 2011), xxiii.

Gina Trapani and Joey Daoud, “Interview with Gina Trapani,” in You 2.0 – A Documentary on Life Hacking, ed. Joey Daoud (Coffee and Celluloid Productions, 2010), https://web.archive.Org/web/20171224145027/http:/www.lifehackingmovie.com/.

There is not yet consensus as to whether systematic and intuitive styles are two poles of a single dimension or whether a person can be both highly systematic and intuitive. Christopher Allinson and John Hayes, The Cognitive Style Index: Technical Manual and User Guide (London: Pearson Education, 2012), 2.

Lilách Sagiv et al., “Not All Great Minds Think Alike: Systematic and Intuitive Cognitive Styles,” Journal of Personality 82, no. 5 (October 21, 2013): 414, https://doi.org/10.1111/)opy.l2071; Sarah Moore, Donncha O’Maidin, and Annette McElhgott, “Cognitive Styles among Computer Systems Students: Preliminary Findings,” Journal of Computing in Higher Education 14, no. 2 (Spring 2002): 54, https://doi.org/10.1007/BF02940938; Michael Bachmann, “The Risk Propensity and Rationality of Computer Hackers,” International Journal of Cyber Criminology 4 (2010): 652, http://www.cybercrimejournal.com/michaelbacchmaan2010ijcc.pdf.

Brian Christian and Tom Griffiths, Algorithms to Live By: The Computer Science of Human Decisions (New York: Holt, 2016), 5.

Steve Silberman, “The Geek Syndrome,” Wired, August 30, 1993, https://www.whed.com/2001/12/aspergers/; Simon Baron-Cohen, The Essential Difference: The Truth about the Male and Female Brain (New York: Basic, 2003); Simon Baron-Cohen, “The Hyper-systemizing, Assortative Mating Theory of Autism,” Progress in Neuro-Psychophannacology and Biological Psychiatry 30, no. 5 (July 2006), https://doi.org/10.1016/jpnpbp.2006.01.010; for a critique of Baron-Cohen, see Cordelia Fine, Delusions of Gender: How Our Minds, Society, and Neurosexism Create Difference (New York: Norton, 2010).

Steve Silberman, NeuroTribes: The Legacy of Autism and the Future of Neurodiversity (New York: Avery, 2016).

Trapani and Daoud, “Interview with Gina Trapani.”

Tim Ferriss, “Bio,” 4-Hour Workweek (blog), March 16, 2016, https://fourhourworkweek.com/about/.

Jerry Guo, “Tim Ferriss’s Latest Book Wows,” Newsweek, January 4, 2011, http://www.newsweek.com/4-hour-body-tim-ferrisss-latest-book-wows-66817.

Stephanie Rosenbloom, “Tim Ferriss, the 4-Hour Gum,” New York Times, March 25, 2011, https://www.nytimes.com/2011/03/27/fashion/27Fems.html; emphasis added.

Tim Ferriss, The 4-Hour Workweek: Escape 9–5, Live Anywhere, and Join the New Rich (2007; repr., New York: Crown, 2009), 128.

M. J. Kim in Rebecca Mead, “Better, Faster, Stronger,” New Yorker, September 5, 2011, https://www.newyorker.com/magazine/2011/09/05/better-faster-stronger.

Tynan, “My Friends and I Bought an Island,” Tynan (blog), September 16, 2013, http://tynan.com/island; Adrian Chen, “Tech Geeks Celebrate after Famous Pickup Artist Buys a Private Island,” Gawker (blog), September 17, 2013, http://gawker.com/tech-geeks-celebrate-after-famous-pickup-artist-buys-a-1333855628.

Tynan, “7 Goals for 2006,” Tynan (blog), January 2, 2006, http://tynan.com/goals-for-2006.

Neil Strauss, The Game: Penetrating the Secret Society of Pickup Artists (New York: ReganBooks, 2005).

Tynan, The Tiniest Mansion: How to Live in Luxury on the Side of the Road (Seattle, WA: Amazon Digital Services, 2012); Tynan, “About,” Tynan (blog), September 8, 2013, http://tynan.com/aboul.

Tynan and Maneesh Sethi, “How Tynan Became a Pickup Artist, Made Earrings Out of Human Bone, and Lives in an RV,” Hack the System (blog), April 11, 2012, 00:19:00.

Tynan, “If It’s Too Good to Be True …,” Tynan (blog), August 4, 2008, http://tynan.com/if-its-too-good-to-be-true.

Tynan, “The Benefit of Automating Everything,” Tynan (blog), April 7, 2017, http://tynan.com/automateit.

Stephen J. Dubner and Tim Ferriss, “How to Be Tim Ferriss,” Freakonomics, May 18, 2016, http://freakonomics.com/podcast/tim-ferriss/.

Tim Ferriss, цитируется по: Sanjiv Bhattacharya, “Timothy Ferriss: The Time Management Master,” Telegraph, December 2, 2013, https://www.telegraph.co.uk/culture/9791532/Timothy-Ferriss-the-time-management-master.html.

Penelope Tmnk, “5 Time Management Tricks I Learned from Years of Hating Tim Ferriss,” Penelope Trunk Careers (blog), January 8, 2009, http://blog.penelopetrunk.com/2009/01/08/5-time-management-tricks-i-learned-from-years-of-hating-tim-ferriss/.

David Z. Morris, “Tim Ferriss and the Ideology of Achievement,” Minds Like Knives (blog), January 24, 2011, http://mindslikeknives.blogspot.com/2011/01/against-greatness-tim-ferriss-and.html; for life hackers’ fondness for Franklin, see Matt Thomas, “Life Hacking: A Critical History, 2004–2014” (PhD diss., University of Iowa, 2015), 31–32.

E. P. Thompson, “Time, Work-Discipline and Industrial Capitalism,” libcom.org, 2008, 8, 2, https://libcom.org/library/time-work-discipline-industrial-capitalism-e-p-thompson; also see Tracey Potts, “Life Hacking and Everyday Rhythm,” in Geographies of Rhythm: Nature, Place, Mobilities and Bodies, ed. Tim Edensor (Burlington, VT: Agate, 2010); Judy Wajcman, Pressed for Time: The Acceleration of Life in Digital Capitalism (Chicago: University of Chicago Press, 2014), 40–41.

Frank B. Gilbreth Jr. and Ernestine Gilbreth Carey, Cheaper by the Dozen (New York: Perennial Classics, 2002); Frank B. Gilbreth Jr. and Ernestine Gilbreth Carey, Belles on Their Toes (New York: HarperCollins, 2003).

Nikil Saval, “The Secret History of Life-Hacking,” Pacific Standard, April 22, 2014, https://psmag.com/business-economics/the-secret-history-of-life-hacking-self-optimization-78748.

Charles Duhigg, Smarter Faster Better: The Secrets of Being Productive in Life and Business (New York: Random House, 2016), Kindle.

Phoebe Moore and Andrew Robinson, “The Quantified Self: What Counts in the Neoliberal Workplace,” New Media & Society 18, no. 11: 2774–2792, https://doi.org/10.1177/1461444815604328; Melissa Gregg, “Getting Things Done: Productivity, Self-Management, and the Order of Things,” in Networked Affect, ed. Ken Hfflis, Susanna Paasonen, and Michael Petit (Cambridge, MA: MIT Press, 2015), 187–202; Laurie Penny, “Life-Hacks of the Poor and Aimless,” The Baffer, July 8, 2016, http://thebaffler.com/latest/laurie-penny-self-care.

Tim Ferriss and Kevin Rose, “Kevin Rose and Tim Ferriss Discuss Angel Investing and Naming Companies,” 4-Hour Work Week (blog), March 31, 2009, https://fourhourworkweek.com/2009/03/31/kevin-rose-and-tim-ferriss-discuss-naming-companies-angel-investing/.

Tim Ferriss, The 4-Hour Workweek: Escape 9–5, Live Anywhere, and Join the New Rich (New York: Crown, 2007), 67–68, 73.

Stephen Covey, The 7 Habits of Highly Effective People: Restoring the Character Ethic (New York: Simon & Schuster, 1989), 161.

Richard Koch, The 80/20 Principle: The Secret of Achieving More with Less (1999; repr., New York: Doubleday, 2008).

Alan Lakein, How to Get Control of Your Time and Your Life (New York: Wyden, 1973), 2.

Lakein, How to Get Control of Your Time and Your Life, 6–7.

Lakein, How to Get Control of Your Time and Your Life, chap. 21.

Stephen Covey, The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change (New York: Simon & Schuster, 2013), 180.

David Allen, Getting Things Done: The Art of Stress-Free Productivity (New York: Penguin Books, 2001), 17.

Roy F. Baumeister and John Tierney, Willpower: Rediscovering the Greatest Human Strength (New York: Penguin, 2011), 80–82.

Nathan Ensmenger, Personal Kanban: Mapping Work, Navigating Life (Seattle, WA: Modus Cooperandi, 2011), 22.

Alex Cavoulacos, “Why You Never Finish Your To-Do Lists at Work (and How to Change That),” The Muse, August 4, 2015, https://www.themuse.com/advice/why-you-never-fmish-your-todo-lists-at-work-and-how-to-change-that.

Nancy Kress, Beggars in Spain (New York: HarperCollins, 2009), Kindle.

Tim Ferriss, The 4-Hour Body: An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming Superhuman (New York: Crown Archetype, 2010), chap. 7.

Jonathan Crary, 24/7: Late Capitalism and the Ends of Sleep (New York: Verso, 2013), 9, 17, https://twenty-four-seven.wikispaces.com/file/view/Late-Capitalism-and-the-Ends-of-Sleep-Jonathan-Crary.pdf; см. также: Evgeny Morozov, “Lifehacking Is Just Another Way to Make Us Work More,” Slate, July 29, 2013, http://www.slate.com/articles/technology/future_tense/2013/07/lifehackingL_isjust_another_way_to_make_usjwork_more.html.

Maneesh Sethi, “Maneesh Sethi-4HWW Success as a Digital Nomad,” YouTube, December 26, 2009, https://youtu.be/lmerERlzVFg.

Tim Ferriss, “Cold Remedy: 18 Real-World Lifestyle Design Case Studies (Now It’s Your Turn),” 4-Hour Workweek (blog), December 31, 2009, https://fourhourworkweek.com/2009/12/31/cold-remedy-15-real-world-lifestyle-design-case-studies-now-its-your-turn/; Maneesh Sethi, “Maneesh Does Pushups,” Tumblr, 2009, http://maneeshdoespushups.tumblr.com/.

Steve Haruch, “Why Corporate Executives Talk About ‘Opening Their Kimonos,’” NPR, November 2, 2014, https://www.npr.org/sections/codeswitch/2014/ll/02/360479744/why-corporate-executives-talk-about-opening-their-kimonos.

Maneesh Sethi, “4HWW Submission – ManesshSethi.com,” YouTube, May 1, 2011, https://youtu.be/8Gn9gH4T2hU; Maneesh Sethi, “The Sex Scandal Technique: How to Achieve Any Goal, Instantly (and Party with Tim Ferriss),” Scott H. Young (blog), February 2012, https://www.scotthyoung.com/blog/2012/02/06/sex-scandal-technique/.

Ramit Sethi, I Will Teach You to Be Rich (New York: Workman, 2009).

Maneesh Sethi, “About,” Hack the System (blog), December 13, 2012, http://hackthesystem.com/about/.

Maneesh Sethi and Trevor Cates, “Break Bad Habits with Maneesh Sethi,” The Spa Dr. Secrets to Smart, Sexy, Strong (blog), December 2, 2014, http://drtrevorcates.com/break-bad-habits-maneesh-sethi/; Maneesh Sethi, “Pavlok Breaks Bad Habits,” Indi-egogo, November 30, 2014, https://www.indiegogo.com/projects/pavlok-breaks-bad-habits#/; Maneesh Sethi, “Why Is Pavlok Better Than a Rubber Band?” Pavlok (blog), August 8, 2016, https://pavlok.com/blog/why-is-pavlok-better-than-a-rubber-band/.

Sethi, «The Sex Scandal Technique.”

Micki McGee, Self-Help, Inc.: Makeover Culture in American Life (Oxford: Oxford University Press, 2005), 173; Jana Costas and Christopher Grey, “Outsourcing Your Life: Exploitation and Exploration in The 4-Hour Workweek,’” in Managing “Human Resources” by Exploiting and Exploring People’s Potentials, ed. Mikael Holmqvist and André Spicer (Bingley, UK: Emerald Group), 223, https://doi.org/10.1108/s0733–558x(2013)0000037012; Melissa Gregg, Work’s Intimacy (Malden, MA: Polity, 2011), 170.

Tim Ferriss, цитируется по: Rebecca Mead, “Better, Faster, Stronger,” New Yorker, September 5, 2011, https://www.newyorker.com/magazine/2011/09/05/better-faster-stronger.

Sarah Grey, “Between a Boss and a Hard Place: Why More Women Are Freelancing,” Bitch, August 2, 2016, https://www.bitchmedia.org/article/between-boss-and-hard-place-why-more-women-are-freelancing; Brooke Erin Duffy, “We’re Not Ah Entrepreneurs,” Points: Data & Society (blog), November 17, 2016, https://points.datasociety.net/were-not-all-entrepreneurs-pew-data-reveals-yawning-gaps-in-platform-economy-c53decf864b0; Siddharth Suri and Mary L. Gray, “Spike in Online Gig Work,” Points, November 17, 2016, https://points.datasociety.net/spike-in-online-gig-work-c2e316016620.

Peter Thiel, “Two Years. $100,000. Some Ideas Just Can’t Wait,” The Thiel Fellowship, 2010, http://thielfellowship.org/; for Silicon Valley’s narrow vision and blindness, see “Boys of Mountain View,” in Nicholas Carr, Utopia Is Creepy and Other Provocations (New York: Norton, 2016), 279–285; for life hacking’s being “blind to larger structures,” see Thomas, “Life Hacking,” 94, 145; for critiques of Silicon Valley personalities, see Noam Cohen, The Know-It-Alls: The Rise of Silicon Valley as a Political Powerhouse and Social Wrecking Ball (New York: New Press, 2017).

100

Heidi Waterhouse, “Life-Hacking and Personal Time Management for the Rest of Us,” YouTube, March 8, 2015, 13:13, https://youtu.be/gKAQtnbQl-U.

101

McGee, Self-Help, Inc., 17, 12, 173; Gregg, “Getting Things Done,” 187–189; Moore and Robinson, “The Quantified Self,” 4.

102

Alice Marwick, Status Update: Celebrity, Publicity, and Branding in the Social Media Age (New Haven, CT: Yale University Press, 2013), 180–183.

103

Steven Levy, Hackers: Heroes of the Computer Revolution (1984; repr., London: Penguin, 2001); Pekka Himanen, The Hacker Ethic and the Spirit of the Information Age (New York: Random House, 2001); E. Gabriella Coleman, Coding Freedom: The Ethics and Aesthetics of Hacking (Princeton, NT: Princeton University Press, 2013), https://gabriellacoleman.org/Coleman-Coding-Freedom.pdf.

104

Tim Ferriss, “Mail Your Child to Sri Lanka or Hire Indian Pimps: Extreme Personal Outsourcing,” 4-Hour Workweek (blog), July 24, 2007, https://fourhourworkweek.com/2007/07/24/mail-your-child-to-sri-lanka-or-hire-indian-pimps-extreme-personal-outsourcing/.

105

Kress, Beggars in Spain, loc. 462 of 6855, Kindle.

106

Kress, Beggars in Spain, loc. 1002 of 6855, Kindle.

107

Kress, Beggars in Spain, loc. 3789 of 6855, Kindle; Ursula K. Le Guin, The Dispossessed: An Ambiguous Utopia (New York: Harper & Row, 1974).

108

Joseph Reagle, “’Free as in Sexist?’: Free Culture and the Gender Gap,” First Monday 18, no. 1 (January 2013), http://reagle.org/joseph/2012/fas/free-as-in-sexist.html.

109

Paul Graham, Hackers & Painters: Big Ideas from the Computer Age (Cambridge, MA: O’Reilly, 2010), 118–120; Paul Graham, “Economic Inequality,” PaulGraham.com, January 6, 2016, http://www.paulgraham.com/ineq.html.

110

Shigehiro Oishi, Selin Kesebir, and Ed Diener, “Income Inequality and Happiness,” Psychological Science 22, no. 9 (August 12, 2011): 1095–1100, http://www.factorhappiness.at/downloads/quellen/S13_Oishi.pdf.

111

Graham, Hackers & Painters, 50.

112

Nick Winter, The Motivation Hacker (self-published, 2013), 3–6, Kindle, http://www.nickwinter.net/the-motivation-hacker.

113

Piers Steel, The Procrastination Equation: How to Stop Putting Things Off and Start Getting Stuff Done (New York: Harper, 2011); lukeprog, “How to Beat Procrastination,” LessWrong (blog), February 5, 2011, https://lesswrong.com/lw/3w3/how_to_beat_procrastination/.

114

Nick Winter, интервью с автором, July 7, 2015.

115

По-другому акрасия, от др. – греч. ἀκρασία – «слабоволие, несдержанность». – Прим. пер.

116

Thomas C. Schelling, “Egonomics, or the Art of Self-Management”, American Economic Review 68, no. 2 (May 1978): 290.

117

Stephen Covey, The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change (New York: Simon & Schuster, 2013), 159.

118

Roy F. Baumeister and John Tierney, Willpower: Rediscovering the Greatest Human Strength (New York: Penguin, 2011), 51.

119

Charles Duhigg, The Power of Habit: Why We Do What We Do in Life and Business (New York: Random House, 2012), 17; Charles Duhigg, Smarter Faster Better: The Secrets of Being Productive in Life and Business (New York: Random House, 2016), loc. 1890, Kindle.

120

Angela Duckworth, Grit: The Power of Passion and Perseverance (New York: Scribner, 2016); Angela Duckworth, “Grit: The Power of Passion and Perseverance,” YouTube, May 9, 2013, https://www.youtube.com/watch?v=H14bBuluwB8.

121

Nir Eyal with Ryan Hoover, Hooked: How to Build Habit-Forming Products (New York: Portfolio/Penguin, 2014).

122

Winter, The Motivation Hacker, 76.

123

Nick Winter, “The 120-Hour Workweek Epic Coding Time-Lapse,” November 2013, http://blog.nickwinter.net/the-120-hour-workweek-epic-coding-time-lapse.

124

Wisdom, “Comment,” November 2013, http://blog.nickwinter.net/uid/84714.

125

Melanie Pinola, «Work Smarter and More Easily by ‘Sharpening Your Axe,’” «Lifehacker» (blog), June 21, 2011, https://«Lifehacker».com/5814019/work-smarter-and-more-easily-by-sharpening-your-axe.

126

43 Folders (blog), “Productivity PrOn,” 43FoldersWiki, March 21, 2005, http://wiki.43folders.com/?oldid=769.

127

128

Heidi Waterhouse, “Life-Hacking and Personal Time Management for the Rest of Us,” March 8, 2015, https://youtu.be/gKAQtnbQl-U.

129

Randall Munroe, “Is It Worth the Time?” XKCD, April 30, 2013, https://xkcd.com/1205/.

130

Mihir Patkar, “The Best Body Hacks to Boost Your Productivity at Work,” «Lifehacker» (blog), September 2, 2014, https://«Lifehacker».com/the-best-body-hacks-to-boost-your-productivity-at-work-1629589572.

131

John Bohannon, “I Fooled Millions into Thinking Chocolate Helps Weight Loss. Here’s How,” Gizmodo (blog), May 27, 2015, https://io9.gizmodo.com/i-fooled-millions-into-thinking-chocolate-helps-weight-1707251800.

132

Open Science Collaboration, “Estimating the Reproducibility of Psychological Science,” Science 349, no. 6251 (August 28, 2015), https://doi.org/10.1126/science.aac4716; Benedict Carey, “Many Psychology Findings Not as Strong as Claimed, Study Says,” New York Times, August 27, 2015, https://www.nytimes.com/2015/08/28/science/many-social-science-findings-not-as-strong-as-claimed-study-says.html; Ulrich Schimmack, “Replicability Report No. 1: Is Ego-Depletion a Replicable Effect?” Replicability-Index (blog), April 18, 2016, https://replicationindex.wordpress.com/2016/04/18/is-replicability-report-ego-depletionreplicability-report-of-165-ego-depletion-articles/.

133

“The Downside of ‘Grit’ (Commentary),” Alfie Kohn, April 6, 2014, https://www.alfiekohn.org/article/downside-grit/; James Coyne, “Do Positive Fantasies Prevent Dieters from Losing Weight?” PLOS Blogs: Mind the Brain (blog), September 16, 2015, http://blogs.plos.org/mindthebrain/2015/09/16/do-positive-fantasies-prevent-dieters-from-losing-weight/; James Coyne, “Promoting a Positive Psychology Self-Help Book with a Wikipedia Entry,” PLOS Blogs: Mind the Brain (blog), September 23, 2015, http://blogs.plos.org/mindthebrain/2015/09/23/promoting-a-positive-psychology-self-help-book-with-a-wikipedia-entry/; Daniel Engber, “Angela Duckworth Says Grit Is the Key to Success in Work and Life: Is This a Bold New Idea or the Latest Self-Help Fad?” Slate, May 8, 2016, http://www.slate.com/articles/health_and_science/cover_story/2016/05/angela_duckworth_says_grit_is_the_key_to_success_in_work_and_life_is_this.html.

134

Amy Cuddy, “Your Body Language Shapes Who You Are,” TED.com, June 15, 2012, https://www.ted.com/talks/amy_cuddy_your_body_language_shapes_who_you_are.

135

Dana Carney, “My Position on ‘Power Poses ‘”University of California at Berkeley, September 2016, http://faculty.haas.berkeley.edu/dana_carney/pdf_My%20position%20on%20power%20poses.pdf; Amy Cuddy, “Amy Cuddy’s Response to Power-Posing Critiques,” Science of Us (blog), September 30, 2016, http://www.thecut.com/2016/09/read-amy-cuddys-response-to-power-posing-critiques.html; Susan Dominus, “When the Revolution Came for Amy Cuddy, “New York Times, October 18, 2017, https://www.nytimes.com/2017/10/18/magazine/when-the-revolution-came-for-amy-cuddy.html.

136

Will Stephen, “How to Sound Smart in Your TEDx Talk,” TEDx, January 15, 2015, https://youtu.be/8S0FDjFBj8o.

137

Benjamin Bratton, “We Need to Talk about TED,” Guardian, December 30, 2013, https://www.theguardian.com/commentisfree/2013/dec/30/we-need-to-talk-about-ted; Houman Harouni, “The Sound of TED: A Case for Distaste,” American Reader, March 2014, http://theamericanreader.com/the-sound-of-ted-a-case-for-distaste/; Chris

138

Ранее он так и назывался HabitRPG, что в переводе с английского означает «Привычка через ролевую игру». – Прим. пер.

139

Rebecca Mead, “Better, Faster, Stronger,” New Yorker, September 5, 2011, https://www.newyorker.com/magazine/2011/09/05/better-faster-stronger; Sanjiv Bhattacharya, “Timothy Ferriss: The Time Management Master,” Telegraph, December 2, 2013, https://www.telegraph.co.uk/culture/9791532/Timothy-Femss-the-time-management-master.html.

140

“Meet the Beeminder Team,” Beeminder, April 1, 2014, https://www.beeminder.com/aboutus.

141

A. J. Jacobs and Noah Chamey, “A. J. Jacobs: How I Write,” The Daily Beast (blog), May 29, 2013, https://www.thedailybeast.com/articles/2013/05/29/a-j-jacobs-how-i-write.html.

142

“Beeminder FAQ,” Beeminder, March 15, 2015, https://www.beeminder.com/ faq; Dreeves, “The Road Dial and the Akrasia Horizon,” Beeminder (blog), August 31, 2011, https://blog.beeminder.com/dial/; Bethany Soule and Danny Reeves, email to author, November 7, 2017.

143

Sean Fellows, интервью с автором, July 13, 2015.

144

Winter, The Motivation Hacker, 77.

145

Winter, интервью с автором.

146

Winter, The Motivation Hacker, 40.

147

“Beeminder FAQ”; emphasis in original.

148

Nancy K. Innis, “Tolman and Tryon: Early Research on the Inheritance of the Ability to Learn,” American Psychologist 47, no. 2 (1992): 190–197, http://emilkirke-gaard.dk/en/wp-content/uploads/Tolman-and-Tryon-Early-research-on-the-inheritance-of-the-ability-to-learn.pdf.

149

Robert Rosenthal and Kermit L. Fode, “The Effect of Experimenter Bias on the Performance of the Albino Rat,” Behavioral Science 8, no. 3 (1963): 183–189, https://doi.org/10.1002/bs.3830080302.

150

Micki McGee, Self-Help, Inc.: Makeover Culture in American Life (Oxford: Oxford University Press, 2005), 12, 17.

151

Thomas, “Life Hacking,” 46, 210.

152

Melissa Gregg, Work’s Intimacy (Malden, MA: Polity, 2011), 2; Phoebe Moore and Andrew Robinson, “The Quantified Self: What Counts in the Neoliberal Workplace,” New Media & Society 18, no. 11: 2775, https://doi.org/10.1177/1461444815604328.

153

Winter, интервью с автором.

154

Tynan, Life Nomadic (Seattle, WA: Amazon Digital Services, 2010), loc. 56 of 2058, Kindle.

155

Tynan, The Tiniest Mansion: How to Live in Luxury on the Side of the Road (Seattle, WA: Amazon Digital Services, 2012), loc. 552 of 678, Kindle.

156

Tynan, Life Nomadic, loc. 690 of 2058.

157

От англ. «gear-list» – «полный список снаряжения». – Прим. пер.

158

Tynan, Life Nomadic, loc. 700 of 2058.

159

Henry David Thoreau, Walden, and on the Duty of Civil Disobedience (1854; repr., Project Gutenberg, 1995), http://www.gutenberg.org/files/205/205-h/205-h.htm.

160

Fred Turner, From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism (Chicago: University of Chicago Press, 2006).

161

Stewart Brand, “The Purpose,” Whole Earth Catalog, 1968, http://www.wholeearth.com/issue/1010/article/196/the.purpose.of.the.whole.earth.catalog.

162

Stewart Brand, “Introduction to Whole Earth Software Catalog,” Whole Earth Software Catalog, 1984, http://www.wholeearth.com/issue/1230/article/283/introduction.to.whole.earth.software.catalog.

163

Stewart Brand, “We Owe It All to the Hippies,” Time 145, no. 12 (Spring 1995), http://members.aye.net/~hippie/hippie/special_.htm; см. также: Theodore Roszak, From Satori to Silicon Valley: San Francisco and the American Counterculture (San Francisco: Don’t Call It Frisco Press, 1986).

164

Richard Barbrook and Andy Cameron, “The Californian Ideology,” Imaginary Futures, April 17, 2004, http://www.imaginaryfutures.net/2007/04/17/the-califomian-ideology-2.

165

Kevin Kelly, “Amish Hackers,” The Technium (blog), February 10, 2009, http://kk.org/thetechnium/amish-hackers-a/.

166

Kevin Kelly, “Cool Tools,” Cool Tools (blog), January 30, 2013, http://kk.org/cooltools/.

167

Kevin Kelly, “Lifehacking, the Whole Earth Catalog Archive,” KK (blog), 2015, http://kk.org/ct2/lifehacking-the-whole-earth-ca/; Kevin Kelly, “Over the Long Term, the Future Is Decided by Optimists,” Twitter, April 25, 2014, https://twitter.com/kevin2kelly/status/459723553642778624.

168

Turner, From Counterculture to Cyberculture, 97.

169

Matt Thomas, “Life Hacking: A Critical History, 2004–2014” (PhD diss., University of Iowa, 2015), 22, 61, 93–94, 116; for parallels with feminine-inflected labor in social media, see Brooke Erin Duffy, (Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work (New Haven, CT: Yale University Press, 2017).

170

Danny Heitman, “Thoreau, the First Declutterer,” New York Times, July 4, 2015, https://www.nytimes.com/2015/07/04/opinion/thoreau-the-hrst-declutterer.html; Ephrat Livni, “Henry David Thoreau Was the Original Hipster Minimalist,” Quartz, January 13, 2017, https://qz.com/884130/henry-david-thoreau-was-the-original-hipster-minimalist/; Thomas, “Life Hacking,” 124.

171

Kathryn Schulz, “Why Do We Love Henry David Thoreau?” New Yorker, October 19, 2015, https://www.newyorker.com/magazine/2015/10/19/pond-scum; for a critique of Thoreau’s opinion of the worker’s shanty, see Lisa Goff, Shantytown, USA (Cambridge, MA: Harvard University Press, 2016), 11.

172

Rebecca Solnit, “Mysteries of Thoreau, Unsolved: On Dirty Laundry and the Meaning of Freedom,” Orion, May 2013, http://www.orionmagazine-digital.com/orionmagazine/may_june_2013?folio=18&pg=20#pg20.

173

Gini Laurie, “Homemaking Problems & Solutions,” 1968, http://www.polioplace.org/sites/default/files/files/Toomey_j_GAZETTE_1968_OCR.pdf; Bess Williamson, “Electric Moms and Quad Drivers: People with Disabilities Buying, Making, and Using Technology in Postwar America,” American Studies 52, no. 1 (2012): 8, https://journals.ku.edu/index.php/amerstud/article/download/3632/4142.

174

Arwa Mahdawi, “Silicon Valley Thinks It Invented Roommates. They Call It ‘Co-Living,’” Guardian, November 16, 2017, https://www.theguardian.com/commentisfree/2017/nov/16/silicon-valley-thinks-it-invented-roommates-they-call-it-co-living.

175

Aziz, “OH: SF Tech Culture Is Focused on Solving One Problem: What Is My Mother No Longer Doing for Me?” Twitter, May 4, 2015, https://twitter.com/azizshamim/status/595285234880491521.

176

Оба порошка позиционируются как заменители пищи и напитков. – Прим. пер.

177

Nellie Bowles, “Food Tech Is Just Men Rebranding What Women Have Done for Decades,” Guardian, April 1, 2016, https://www.theguardian.com/technology/2016/apr/01/food-technology-soylent-slimfast-juice-fasting.

178

Rob Rhinehart, цитируется по: Lee Hutchinson, “Ars Does Soylent, the Finale: Soylent Dreams for People,” Ars Technica, September 5, 2013, https://arstechnica.com/gadgets/2013/09/ars-does-soylent-the-ňnale-soylent-dreams-for-people/.

179

Kevin Kelly, “What Is the Quantihed Self?” Quantified Self/blog), October 5, 2007, https://web.archive.Org/web/20111101100244/http://quantihedself.com/2007/10/what-is-the-quantihable-self/.

180

Maggie Delano and Amelia Rocchi, “QSXX Quantihed Self Women’s Meetup Boston,” Meetup, March 5, 2015, https://www.meetup.com/QSXX-Quantihed-Self-Womens-Meetup-Boston/; Amelia Greenhall, интервью с автором, December 17, 2014.

181

Amelia Greenhall, “The First Quantihed Self Women’s Meetup,” Quantified Self (blog), July 16, 2013, http://quantifiedself.com/2013/07/the-first-quantihed-self-womens-meetup/; recent books about productivity and QS by women include Gina Neff and Dawn Nafus, Self-Tracking (Cambridge, MA: MIT Press, 2016); Deborah Lupton, The Quantified Self: A Sociology of Self-Tracking (Malden, MA: Polity, 2016); and Phoebe V. Moore, The Quantified Self in Precarity (New York: Routledge, 2017), Kindle.

182

Emilia Greenhall, “Quantified Self at the Frontier of Feminism,” ed. Emilia Greenhall and Shanely Cane, Model View Culture, no. 1 (April 2014): 73; Rose Eveleth, “How Self-Tracking Apps Exclude Women,” Atlantic, December 15, 2014, https://www.theatlantic.com/technology/archive/2014/12/how-self-tracking-apps-exclude-women/383673/; См. также: Deborah Lupton, “Quantify the Sex: A Critical Analysis of Sexual and Reproductive Self-Tracking Using Apps,” Culture, Health & Sexuality 17, no. 4 (2015): 440–453, https://doi.org/10.1080/13691058.2014.920528. Кроме того, существует мнение, что представители Кремниевой долины имеют тенденцию решать очень простые или надуманные проблемы. Об этом пишет, например, Evgeny Morozov, To Save Everything, Click Here: The Folly of Technological Solutionism (New York: PublicAffairs, 2014).

183

Debbie Chachra, “Why I Am Not a Maker,” Atlantic, January 23, 2015, https://www.theatlantic.com/technology/archive/2015/01/why-i-am-not-a-maker/384767/.

184

Joshua Fields Millbum and Ryan Nicodemus, “About Joshua & Ryan,” The Minimalists (blog), August 6, 2015, https://www.theminimalists.com/about/.

185

Nicodemus, цитируется по: Taryn Plumb, “Like Henry David Thoreau, but with WiFi,” Boston Globe, December 19, 2012, https://www.bostonglobe.com/lifestyle/style/2012/12/19/like-henry-david-thoreau-but-with-wifi/AXbWgbzx9PLGwJl]f/geQvL/story.html.

186

Leo Babauta, “Zen to Done: The Simple Productivity E-Book,” Zen Habits (blog), November 6, 2007, http://zenhabits.net/zen-to-done-the-simple-productivity-e-book/; Leo Babauta, The Power of Less: The Fine Art of Limiting Yourself to the Essential – in Business and in Life (New York: Hyperion, 2009); Leo Babauta, “Toss Productivity Out,” Zen Habits (blog), September 6, 2011, http://zenhabits.net/un/; for a more complete history of digital minimalists and the subsequent backlash, see Thomas, «Life Hacking,” chap. 2.

187

Colin Wright, “Minimalism Explained,” Exile Lifestyle (blog), September 15, 2010, http://exilelifestyle.com/minimalism-explained/.

188

Dave Bruno, The 100 Thing Challenge: How I Got Rid of Almost Everything, Remade My Life, and Regained My Soul (New York: Harper, 2010).

189

Rita Holt, “Deleted Blog,” Deleted Blog (blog), November 30, 2010.

190

Marie Kondo, The Life-Changing Magic of Tidying Up: The Japanese Art of Declutteringand Organizing, trans. Cathy Hirano (2011; trans., Berkeley, CA: Ten Speed, 2014).

191

Nick Winter, “99 Things,” March 25, 2012, http://www.nickwinter.net/things; Everett Bogue, “Why I Live with 57 Things (and What They Are),” Far Beyond the Stars (blog), July 30, 2010, http://www.farbeyondthestarsthearchives.com/why-i-live-with-57-things-and-what-they-are/; Kelly Sutton, “Is It Possible to Own Nothing?” Cult of Less (blog), September 8, 2009, http://web.archive.org/web/20150816160313/http://cultofless.tumblr.com/post/182833987/is-it-possible-to-own-nothlng; Tynan, Life Nomadic, loc. 314.

192

“About,” Black Minimalists (blog), December 16, 2017, https://blackminimalists.net/about/; Cameron Glover, “Is Minimalism for Black People?” Pacific Standard, November 15, 2017, https://psmag.com/social-iustice/is-minimalism-for-black-pepo.

193

Courtney Carver, “Minimalist Fashion Project 333 Begins,” Be More with Less (blog), October 1, 2010, https://bemorewithless.com/minimalist-fashion-project-333-begins/; Courtney Carver, “Women Can Be Minimalists Too,” Be More with Less (blog), January 13, 2015, https://bemorewithless.com/women/; Tammy Strobel, “Living with 72 Things,” Rowdy Kittens (blog), October 4, 2009, https://www.rowdykittens.com/2009/10/living-with-72-things/.

194

Marie Kondo, цитируется по: Richard Lloyd Parry, “Marie Kondo Is the Maiden of Mess,” Australian, April 19,2014, https://www.theaustralian.com.au/news/world/marie-kondo-Ís-the-maiden-of-mess/news-story/bcf67ad21c7063456db7440b5afba67c.

195

Graham Hill, “Living with Less. A Lot Less”, New York Times, March 9, 2013, https://www.nytimes.eom/2013/03/10/opinion/sunday/living-with-less-a-lot-less.html.

196

Thomas, “Life Hacking,” 100, 141.

197

Alexei Sayle, “Barcelona Chairs,” in The Dogcatcher (London: Scepter, 2001), 87–89, 98.

198

Rita Holt, интервью с автором, May 25, 2017.

199

Sarah Goodyear, “The Minimalist Living Movement Could Use a Different Spokesperson”, CityLab, March 21, 2013, https://www.citylab.com/housing/2013/03/minimalist-living-movement-could-use-different-spokesperson/5040/.

200

Richard Kim, “What’s the Matter with Graham Hill’s ‘Living with Less,’” Nation, March 13, 2013, https://www.thenation.com/article/whats-matter-graham-hills-hving-less/.

201

Colin Wright, «Extremes Are Easy,” TEDxWhitefish, July 14, 2015, https://youtu.be/AnCJn6BxCGo; Annie, “The Slavery of Extreme Minimalism,” Annienygma (blog), January 4, 2011, https://web.archive.org/web/20110108024319/annienygma.com/2011/01/the-slavery-of-extreme-minimalism/; Dave Bruno, in Katy Waldman, “Is Minimalism Really Sustainable? It’s Easy to Live with Very Few Things If You Can Buy Whatever You Want,” Slate, March 27, 2013, http://www.slate.com/articles/life/culturebox/2013/03/graham_hill_essay_in_the_new_york_times_is_minimalism_really_sustainable.html; Anthony Ongaro, “Avoid This One Minimalism Mistake,” YouTube, September 21, 2016, https://youtu.be/KrFz2qfmvrM; Kristin Wong, “Beware the ‘Keeping Up with the Joneses’ Trap of a Minimalist Lifestyle,” «Lifehacker» (blog), February 15, 2017, https://«Lifehacker».com/beware-the-keeping-up-with-the-ioneses-trap-of-a-mini-1792355551.

202

Greg McKeown, Essentialism: The Disciplined Pursuit of Less (New York: Crown, 2014), 7.

203

Charlie Lloyd, “Wealth, Risk, and Stuff,” Tupperwolf (blog), March 13, 2013, http://vmba.tumblr.com/post/45256059128/wealth-risk-and-stuff.

204

Дословно означает «[количественное] измерение себя». – Прим. пер.

205

Kevin Kelly, “What Is the Quantified Self?” Quantified Self (blog), October 5, https://web.archive.Org/web/20111101100244/http://quantifiedself.com/2007/10/what-is-the-quantifiable-self/.

206

Peter Dmcker, цитируется по: Paul Zak, “Measurement Myopia,” The Dmcker Institute, July 4, 2013, http://www.dmckerinstitute.com/2013/07/measurement-myopia/.

207

Marilyn Strathern, “’Improving Ratings’: Audit in the British University System,” EuropeanReview, no. 3 (July 1997): 308, https://doi.org/10.1017/S1062798700002660; Joseph Reagle, Reading the Comments: Pikers, Haters, and Manipulators at the Bottom of the Web (Cambridge, MA: MIT Press, 2015), 56, http://reagle.org/joseph/2015/rtc/.

208

От англ. technology, entertainment, design; некоммерческий фонд, который ставит перед собой задачу продвигать уникальные идеи в области техники, развлечений, дизайна. – Прим. пер.

209

Приложение к знаменитой газете. – Прим. пер.

210

Gary Wolf, “The Data-Driven Life,” New York Times Magazine, April 18, 2010, https://www.nytimes.com/2010/05/02/magazine/02self-measurement-t.html.

211

Gary Wolf, “WHY?” Quantified Self (blog), September 19, 2008, http://quantifiedself.com/2008/09/but-why/.

212

Опрос людей, которые отслеживают и измеряют свои жизненные параметры, выявил три основных мотива: (1) улучшение здоровья; (2) улучшение других сфер жизни и (3) получение нового жизненного опыта (ради любопытства, забавы или в образовательных целях). См.: Eun Kyoung Choe, Nicole B. Lee, Bongshin Lee, Wanda Pratt, and Julie A. Kientz, “Understanding Quantifled-Selfers’ Practices in Collecting and Exploring Personal Data”, in CHI ‘14: Proceedings of the 32nd Annual ACM Conference on Human Factors in Computing Systems (New York: Association for Computing Machinery, 2014), 1147, https://doi.org/10.1145/2556288.2557372. Обзор мотивирующих факторов см.: Sara M. Watson, “Living with Data: Personal Data Uses of the Quantified Self” (MSc thesis, University of Oxford, 2013), 9, http://www.saramwatson.com/blog/living-with-data-personal-data-uses-of-the-quantified; см. также: Tamar Sharon and Dorien Zandbergen, “From Data Fetishism to Quantifying Selves: Self-Tracking Practices and the Other Values of Data,” New Media & Society 19, no. 11 (2017): 1695–1709, http://dx.doi.org/10.1177/1461444816636090.

213

Kay Stoner, интервью с автором, January 26, 2015.

214

Charles Duhigg, Smarter Faster Better: The Secrets of Being Productive in Life and Business (New York: Random House, 2016), Kindle.

215

Tynan, Superhuman by Habit: A Guide to Becoming the Best Possible Version of Yourself One Tiny Habit at a Time (Middletown, DE: Amazon Digital Services, 2014), Kindle; Tynan, Superhuman Social Skills: A Guide to Being Likeable, Winning Friends, and Building Your Social Circle (Seattle, WA: Amazon Digital Services, 2015), Kindle; Tim Ferriss, The 4-Hour Body: An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming Superhuman (New York: Crown Archetype, 2010); Tim Ferriss, The Tim Ferriss Experiment, iTunes, April 27, 2014, https://itunes.apple.com/us/tv-season/the-tim-ferriss-experiment/id984734983.

216

От лат. transcendens «переступающий, превосходящий, выходящий за пределы». – Прим. пер.

217

Julian Huxley, “Transhumanism,” in New Bottles for New Wine (London: Chatto & Windus, 1957), 17, https://archive.org/stream/NewBottlesForNewWine/New-Bottles-For-New-Wine#page/nl5/mode/2up; Huxley’s approach was preceded by Ellen H. Richards, Euthenics, the Science of Controllable Environment: A Plea for Better Living Conditions as a First Step toward Higher Human Efficiency (1912; repr., Middletown, DE: Amazon Digital Services, 2011), Kindle.

218

Julian Huxley, “The Uniqueness of Man,” 1943, 64–70, https://archive.org/stream/TheUniquenessOfMan/The%20Uniqueness%20oP/o20Man_djvu.txt.

219

Специализированное учреждение Организации Объединенных Наций по вопросам образования, науки и культуры.

220

Термин используется, чтобы представить гипотетический образ будущего человека, который отказался от привычного человеческого облика в результате внедрения передовых технологий: информатики, биотехнологии, медицины. – Прим. пер.

221

Mark O’Connell, To Be a Machine: Adventures among Cyborgs, Utopians, Hackers, and the Futurists Solving the Modest Problem of Death (New York: Doubleday, 2017), 7.

222

Ray Kurzweil, The Singularity Is Near: When Humans Transcend Biology (New York: Viking, 2005).

223

WiredStaff, “Meetthe Extropians,” Wired, April 11,1994, https://www.wired.com/1994/10/extropians/; Max More, “Transhumanism: A Futurist Philosophy,” 1990, https://web.archive.Org/web/20051029125153/http://www.maxmore.com/transhum.htm.

224

Kevin Kelly, “Extropy,” The Technium (blog), August 29, 2009, http://kk.org/thetechnium/extropy/.

225

Anna Wiener, “Only Human: Meet the Hackers Trying to Solve the Problem of Death,” New Republic, February 16, 2017, https://newrepublic.com/article/140260/human.

226

Robert Crawford, “Healthism and the Medicalization of Everyday Life,” International Journal of Health Services 10, no. 3 (1980), 365, https://www.ncbi.nlm.nih.gov/pubmed/7419309; см. также: Deborah Lupton, “Quantifying the Body: Monitoring and Measuring Health in the Age of mHealth Technologies,” Critical Public Health 23, no. 4 (2010): 397, https://doi.org/10.1080/09581596.2013.794931.

227

Seth Roberts, “Seth Roberts on Acne: Guest Blog, Part IV,” Freakonomics (blog), September 15, 2005, http://freakonomics.com/2005/09/15/seth-roberts-on-acne-guest-blog-pt-iv/.

228

Stephen J. Dubner and Steven D. Levitt, “Does the Truth Lie Within?” New York Times, September 11, 2005, https://www.nytimes.com/2005/09/ll/magazine/does-the-tmth-he-within.html; Seth Roberts, “Self-Experimentation as a Source of New Ideas: Ten Examples about Sleep, Mood, Health, and Weight,” Behavioral and Brain Sciences 27, no. 2 (April 2004): 227–262, https://doi.org/10.1017/S0140525X04000068; Seth Roberts, The Shangri-La Diet: The No Hunger Eat Anything Weight-Loss Plan (New York: G. P. Putnam’s Sons, 2006); also see Robert Sanders, “Smelling Your Food Makes You Fat,” Berkeley News, July 5, 2017, http://news.berkeley.edu/2017/07/05/smelling-your-food-makes-you-fat/.

229

Seth Roberts, “Effect of One-Legged Standing on Sleep,” Personal Science, Self-Experimentation, Scientific Method (blog), March 22, 2011, http://archives.sethroberts.net/blog/2011/03/22/effect-of-one-legged-standing-on-sleep/.

230

Seth Roberts, “More about Pork Fat and Sleep,” Personal Science, Self-Experimentation, Scientific Method (blog), July 14, 2012, http://archives.sethroberts.net/blog/2012/07/14/more-about-pork-fat-and-sleep/.

231

Seth Roberts, “Seth Roberts’ Final Column: Butter Makes Me Smarter,” Obsen’er, April 28, 2014, http://observer.com/2014/04/seth-roberts-final-column-butter-makes-me-smarter/; Seth Roberts, “Arithmetic and Butter,” Personal Science, Self-Experimentation, Scientific Method (blog), August 13, 2010, http://archives.sethroberts.net/blog/2010/08/13/arithmetic-and-butter/.

232

Roberts, “Seth Roberts’ Final Column.”

233

Richard Sprague, “Fish Oil Makes Me Smarter,” Vimeo, June 21, 2015, https://vimeo.com/147673343.

234

Anthony Giddens, “The Trajectory of Self,” in Modernity and Self-Identity: Self and Society in the Late Modem Age (Stanford, CA: Stanford University Press, 1997), 83.

235

Gina Neff and Dawn Nafus, Self-Tracking (Cambridge, MA: MIT Press, 2016), 85.

236

Roberts, “More about Pork Fat and Sleep.”

237

Stoner, интервью с автором.

238

239

Tim Ferriss, цитируется по: Aaron Gell, “If You’re Not Happy with What You Have, You Might Never Be Happy,” Entrepreneur, January 5, 2017, https://www.entrepreneur.com/article/286674.

240

Jim Rohn, 7 Strategies for Wealth & Happiness: Power Ideas from America’s Foremost Business Philosopher, 2nd ed. (1985; repr., Harmony, 2013), 86, Kindle.

241

Tony Robbins and Tim Ferriss, “Tony Robbins – on Achievement versus Fulfillment, “ 4-Hour Workweek (blog), August 10, 2016, at 30:00, https://fourhourworkweek.com/2016/08/10/tony-robbins-on-achievement-versus-fulfillment/; TimFerriss, “Cal Fussman Corners Tim Ferriss (#324),” The Blog of Author TimFerriss, June 30, 2018, at 25:00–50:00, https://tim.blog/2018/06/30/cal-lussman-comers-tim-ferriss/.

242

Dwight Garner, “New! Improved! Shape Up Your Life!” New York Times, August 15, 2016, https://www.nytimes.com/2011/01/07/books/07book.html.

243

Tim O’Reilly, Kevin Kelly, and Mark Frauenfelder, “Tim O’Reilly Interview,” Cool Tools, October 10, 2016, 14:00, http://kk.org/cooltools/tim-oreilly-founder-of-oreilly-media/.

244

Несмотря на то что некоторые гипотезы, которые пропагандировал Сет Робертс были весьма сомнительны, он строго критиковал недостаточно обоснованные и научно доказанные утверждения других людей, в чем можно убедиться, прочитав статью Сета Робертса и Саула Стернберга о биодобавках: Seth Roberts and Saul Sternberg, “Do Nutritional Supplements Improve Cognitive Function in the Elderly?”, Nutrition 19, nos. 11–12 (November 2003): 976–978, https://doi.org/10.1016/S0899–9007(03)00025-X.

245

Rob Rhinehart, “What’s in Soylent,” Mostly Harmless (blog), February 14, 2013, https://web.archive.org/web/20130217140854/robrhinehart.com/%3Fp=424.

246

Rob Rhinehart, “How I Stopped Eating Food,” Mostly Harmless (blog), February 13, 2013, https://web.archive.Org/web/20130216102825/http://robrhinehart.com/?p=298.

247

Rob Rhinehart, “The Appeal of Outsourcing,” Mostly Harmless (blog), August 5, 2015, https://web.archive.org/web/20150807071331/robrhinehart.com/%3Fp=1366.

248

Ron A., интервью с автором, March 2016.

249

Barry Schwartz, The Paradox of Choice: Why More Is Less (New York: Harper Collins, 2004); Reagle, Reading the Comments, 22.

250

Lee Hutchinson, “The Psychology of Soylent and the Prison of First-World Food Choices,” Ars Technica, May 29, 2014, https://arstechnica.com/gadgets/2014/05/the-psychology-of-soylent-and-the-prison-of-ňrst-world-food-choices/.

251

Tynan, “The Benefit of Automating Everything,” Tynan (blog), April 7, 2017, http://tynan.com/automateit.

252

Colin Wright, My Exile Lifestyle (Missoula, MT: Asymmetrical, 2014), 69.

253

Chris Anderson, After Many Years of Self-Tracking Everything (Activity, Work, Sleep) I’ve Decided It’s [Mostly] Pointless. No Non-Obvious Lessons or Incentives Twitter, April 16, 2016, https://twitter.com/chrlsa/status/721198400150966274.

254

Stewart Brand, “Being Lazier Than Chris, I Only Lasted a Few Months Self-Tracking. Not All Mirrors Are Windows,” Twitter, April 16, 2016, https://twitter.com/stewartbrand/status/721366233170325504.

255

Kevin Kelly, “Over the Long Term, the Future Is Decided by Optimists,” Twitter, April 25, 2014, https://twitter.com/kevin2kelly/status/459723553642778624.

256

От англ. pick-up artist, сокращенно PUA. – Прим. пер.

257

Neil Strauss, The Game: Penetrating the Secret Society of Pickup Artists (New York: ReganBooks, 2005); Tynan, “How I Became a Famous Pickup Artist – Part 1,” January 18, 2006, http://tynan.com/how-i-became-a-famous-pickup-artist-part-l.

258

Tynan, Make Her Chase You: The Guide to Attracting Girls Who Are “Out of Your League” Even If You’re Not Rich or Handsome (self-published, CreateSpace, 2008); Mystery, The Mystery Method: How to Get Beautiful Women into Bed (New York: St. Martin’s, 2006).

259

Mystery, The Mystery Method, 2.

260

Paul Buchheit, “Applied Philosophy, a. k. a. ‘Hacking,’” October 13, 2009, http://paulbuchheit.blogspot.com/2009/10/applied-philosophy-aka-hacking.html.

261

Abraham Maslow, The Psychology of Science (New York: Harper & Row, 1966), 15–16.

262

Joseph Reagle, “Nerd vs. Bro: Geek Privilege, Triumphalism, and Idiosyncrasy,” First Monday 23, no. 1 (January 1, 2018), https://doi.org/10.5210/fm.v23il.7879.

263

Tristan Miller, “Why I Will Never Have a Girlfriend,” Logological (blog), December 20, 1999, https://www.improbable.com/airchives/paperair/volume8/v8i3/AIR_8–3-why-never-girlfriend.pdf.

264

По-английски они называют себя «incels», от «involuntary celibates» – соблюдающие обет безбрачия не по своей воле. – Прим. пер.

265

По-английски эта онлайн группа называется MGTOW, от «men going their own way» – мужчины, идущие своей дорогой. – Прим. пер.

266

Ran Almog and Danny Kaplan, “The Nerd and His Discontent: The Seduction Community and the Logic of the Game as a Geeky Solution to the Challenges of Young Masculinity,” Men and Masculinities 20, no. 1 (2017): 27–48, https://doi.org/10.1177/1097184x15613831; Matt Thomas, “Life Hacking: A Critical History, 2004–2014” (PhD diss., University of Iowa, 2015), 203–206; Brittney Cooper and Margaret Rhee, “Introduction: Hacking the Black/White Binary,” Ada: A Journal of Gender, New Media, and Technology, no. 6 (January 2015), https://adanewmedia.org/2015/01/issue6-cooperrhee/.

267

Eric Raymond, “Sex Tips for Geeks,” catb, September 4, 2004, http://www.catb.org/esr/writings/sextips/.

268

Mystery, The Mystery Method, 8–9.

269

Eric Weber, How to Pick Up Girls (New York: Symphony, 1970), 85.

270

Weber, 1.

271

Англ. «Hot Babe», поэтому объект сексуального желания можно назвать HB10. – Прим. пер.

272

Joseph O’Connor and John Seymour, Introducing NLP: Psychological Skills for Understanding and Influencing People (San Francisco: Conari, 2011), xii.

273

Gareth Roderique-Davies, “Neuro-Linguistic Programming: Cargo Cult Psychology?” Journal of Applied Research and Higher Education 1, no. 2 (2009): 58–62, https://doi.org/10.1108/17581184200900014.

274

Scott Adams and Tim Ferriss, “Scott Adams: The Man behind Dilbert,” 4-Hour Workweek (blog), September 22, 2015, 2:03:45, https://fourhourworkweek.com/2015/09/22/scott-adams-the-man-behind-dilbert/; Scott Adams, How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life (New York: Penguin, 2013), 2.

275

Ross Jeffries, “’So Hard in Your Mouth’?” Speed Seduction (blog), May 18, 2011, http://www.seduction.com/blog/so-hard-in-your-mouth/.

276

Ross Jeffries, How to Get the Women You Desire into Bed: A Down and Dirty Guide to Dating and Seduction for the Man Who Is Fed Up with Being Mr. Nice Guy (self-published, 1992), http://www.maerivoet.org/website/links/miscellaneous/speed-seduction-book/resources/speed-seduction-book.pdf; Ellen Fein and Sherrie Schneider, The Rules: Time-Tested Secrets for Capturing the Heart of Mr. Right (New York: Warner, 1996).

277

Joseph Reagle, Reading the Comments: Likers, Haters, and Manipulators at the Bottom of the Web (Cambridge, MA: MIT Press, 2015), chap. 6, http://reagle.org/joseph/2015/rtc/.

278

Strauss, The Game, 161, 242.

279

Jason Comely, Rejection Therapy: Entrepreneur Edition, June 13, 2015, https://www.thegamecrafter.com/games/rejection-therapy-entrepreneur-edition.

280

Tynan, Superhuman Social Skills: A Guide to Being Likeable, Winning Friends, and Building Your Social Circle (Seattle, WA: Amazon Digital, 2015), loc. 20, 75 of 1567, Kindle.

281

Strauss, The Game, 20–21.

282

Художник, программист, автор очень популярного в среде гиков веб-комикса XKCD.

283

Randall Munroe, “Pickup Artist,” XKCD, 2012, https://xkcd.com/1027/.

284

Tynan, “A Frame-by-Frame Rebuttal to XKCD’s Pickup Artist Comic,” March 9, 2012, http://tynan.com/xkcd.

285

Amy Webb, “Amy Webb: Howl Hacked Online Dating,” TED.com, April 21, 2013, https://www.ted.com/talks/amy_webb_how_i_hacked_online_dating; Amy Webb, Data, a Love Story: How I Cracked the Online Dating Code to Meet My Match (New York: Plume, 2013).

286

Kevin Poulsen, “How a Math Genius Hacked OkCupid to Find True Love,” Wired, June 21, 2012, https://www.wired.com/2014/01/how-to-hack-okcupid/all/; Christopher McKinlay, Optimal Cupid: Mastering the Hidden Logic of OkCupid (Seattle, WA: Amazon, 2014), Kindle.

287

288

Ferriss.

289

Sebastian Stadii, “Looking for the One: How I Went on 150 Dates in 4 Months: My Failed Attempt at Engineering Love,” Medium (blog), July 23, 2016, https://medium.com/the-mission/looking-for-the-one-how-i-went-on-150-dates-in-4-months-bf43a095516c.

290

Stadii.

291

Nick Winter, интервью с автором, July 7, 2015.

292

Ben Popken, «The Couple That Pays Each Other to Put Kids to Bed,» NBC News, August 4, 2014, https://www.nbcnews.com/business/consumer/couple-pays-each-other-put-kids-bed-n 13021; Faire Soule-Reeves, “Beeminder’s Youngest User,” Beeminder (blog), November 21, 2015, https://blog.beeminder.com/faire/.

293

Bethany Soule, цитируется по: Popken, “The Couple That Pays Each Other to Put Kids to Bed.”

294

Bethany Soule, “For Love and/or Money: Financial Autonomy in Marriage,” Messy Matters (blog), April 13, 2013, http://messymatters.com/autonomy/.

295

Paula Szuchman and Jenny Anderson, Spousonomics: Using Economics to Master Love, Marriage and Dirty Dishes (New York: Random House, 2011).

296

Tim Ferriss and Esther Perel, “The Relationship Episode: Sex, Love, Polyamory, Marriage, and More,” The Tim Ferriss Show (blog), October 26, 2017, 01:22:08, http://tim.blog/2017/05/21/esther-perel/.

297

Ежеквартальное приложение к журналу Esquire, Gentlemen’s Quarterly считается старейшим мужским журналом в мире; посвящено вопросам моды, бизнеса, спорта, здоровья, путешествий, техническим новинкам и т. д. – Прим. пер.

298

Luke Zaleski, “And Now, Here’s What We Think of That Married Couple Paying Each Other to Do Chores,” GQ, February 14, 2014, https://www.gq.coin/story/inarried-couple-money-chores; the critiques I discuss fall within the eight categories recently delineated by John Danaher, Sven Nyholm, and Brian D. Earp, “The Quantified Relationship,” American Journal of Bioethics 18, no. 2 (2018): 3–19, https://doi.org/10.1080/15265161.2017.1409823.

299

Sarah Gould, “The Sixth Love Language,” Catholic Insight (blog), May 1, 2014, https://cathoHcinsight.corn/the-sixth-love-language/.

300

Paulina Borsook, Cyberselflsh: A Critical Romp through the Terribly Libertarian Culture of High-Tech (New York: PublicAffairs, 2000), 215.

301

Valerie Aurora, “Between the Spreadsheets: Dating by theNumbers,” December 20, 2015, https://blog.valerieaurora.org/2015/12/20/between-the-spreadsheets-dating-by-the-numbers/.

302

Aurora.

303

David Finch, Journal of Best Practices: A Memoir of Marriage, Asperger’s Syndrome, and One Man’s Quest to Be a Better Husband (New York: Scribner, 2012), 217.

304

Dale Davidson, “About the Project,” The Ancient Wisdom Project, August 14, 2017, https://theancientwisdomproject.com/about/.

305

Davidson, “About the Project.”

306

Tim Ferriss, The 4-Hour Chef: The Simple Path to Cooking Like a Pro, Learning Anything, and Living the Good Life (Boston: New Harvest, 2012), 626.

307

Seneca, Letters from a Stoic: Epistulae Morales ad Lucilium, trans. Robin Campbell (Harmondsworth, UK: Penguin, 1974), 37.

308

Seneca, Letters from a Stoic, 199; Seneca, Moral Letters to Lucilius, vol. 1, trans. Richard Mott Gummere, Wikisource (1917; repr., Loeb Classical Library, Cambridge, MA: Harvard University Press, 2009), letter 18, https://en.wikisource.org/wiki/Moraljettersto_Lucilius.

309

Epictetus, Discourses, Fragments, Handbook, trans. Robin Hard (Oxford: Oxford University Press, 2014).

310

Marcus Aurelius, Meditations, trans. Maxwell Staniforth (New York: Penguin Books, 2005), sec. 5.28.

311

William B. Irvine, A Guide to the Good Life: The Ancient Art of Stoic Joy (Oxford: Oxford University Press, 2009).

312

Massimo Pigliucci, How to Be a Stoic: Using Ancient Philosophy to Live a Modern Life (New York: Basic, 2017).

313

Tim Ferriss, Tribe of Mentors: Short Life Advice from the Best in the World (New York: Houghton Mifflin Harcourt, 2017).

314

Tim Ferriss, “The Tao of Seneca,” 4-Hour Workweek (blog), January 22, 2016, https://fourhourworkweek.com/2016/01/22/the-tao-of-seneca/.

315

Ryan Holiday, “About,” 2016, https://ryanholiday.net/about/; Robert Greene, The 48 Laws of Power (New York: Penguin, 2000).

316

Ryan Holiday, Tmst Me I’m Lying: Confessions of a Media Manipulator (New York: Portfolio/Penguin, 2012); Ryan Holiday, Growth Hacker Marketing: A Primer on the Puture of PR, Marketing, and Advertising (New York: Portfolio/Penguin, 2013).

317

Betsy Haibel, “The Fantasy and Abuse of the Manipulable User,” Model View Culture, April 28, 2016, https://modelviewculture.com/pieces/the-fantasy-and-abuse-of-the-manipulable-user.

318

Ryan Holiday, The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph (New York: Portfolio/Penguin, 2014); Ryan Holiday, Ego Is the Enemy (New York: Portfolio/Penguin, 2016); Ryan Holiday and Stephen Hanselman, The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living (New York: Portfolio/Penguin, 2016).

319

Alexandra Alter, “Ryan Holiday Sells Stoicism as a Life Hack, without Apology,” New York Times, December 6, 2016, https://www.nytimes.com/2016/12/06/fashion/ryan-holiday-stoicism-american-apparel.html.

320

Tynan, “Emotional Minimalism,” January 27, 2017, http://tynan.com/minemo.

321

Tynan, “Becoming a Pro Poker Player,” August 18, 2008, http://tynan.com/becoming-a-pro-poker-player; Tynan and John Sonmez, “Increasing Your Productivity as a Developer (with Tynan),” Youtube: Simple Programmer, May 20, 2017, 38:00, https://youtu.be/doGvF0k_4jA; for more on emotional management and poker, see Natasha Dow Schiill, “Abiding Chance: Online Poker and the Software of Self-Discipline,” Public Culture 28, no. 3 (80) (August 24, 2016), https://doi.org/10.1215/08992363–3511550.

322

Tynan, email to author, November 17, 2017.

323

Irvine, A Guide to the Good Life, 7; см. также: Chiara Sulprizio, “Why Is Stoicism Having a Cultural Moment?” Medium (blog), October 12, 2015, https://medium.com/eidolon/why-is-stoicism-having-a-cultural-moment-5f0e9963d560.

324

Tim Ferriss, “Stoicism 101: A Practical Guide for Entrepreneurs,” 4-Hour Workweek (blog), April 13, 2009, https://fourhourworkweek.eom/2009/04/13/stoicism-101-a-practical-guide-for-entrepreneurs/.

325

Michel Foucault, Technologies of the Self (1982), in Ethics: Subjectivity and Truth (Essential Works of Foucault, 1925–1984, Vol. 1), ed. Paul Rabinow, trans. Robert Hurley (New York: New Press, 1998), 226.

326

Nick Reese, “Cold Shower Therapy: How to Take Control of Your Business and Life,” May 26, 2016, http://nicholasreese.com/exclusives/cold-showers/; Joel Runyon, “Why Do the Impossible?” Impossible HQ (blog), January 4, 2016, https://impossiblehq.com/why-do-the-impossible/; Dale Davidson, “What I Learned from Taking 30 Ice Baths in 30 Days,” Observer, October 22, 2015, http://observer.com/2015/10/what-i-leamed-from-taking-30-ice-baths-in-30-days/.

327

Tim Ferriss, “How to Cage the Monkey Mind,” 4-Hour Workweek (blog), July 24, 2016, 09:00, https://fourhourworkweek.com/2016/07/24/how-to-cage-the-monkey-mind/.

328

Ryan Holiday, “Stoicism 101: A Practical Guide for Entrepreneurs,” 4-Hour Workweek (blog), April 13, 2009, https://fourhourworkweek.com/2009/04/13/stoicism–101-a-practical-guide-for-entrepreneurs/.

329

Ferriss, “The Tao of Seneca.”

330

Irvine, A Guide to the Good Life, 72.

331

Tim Peters, “PEP 20 – The Zen of Python,” Python.org, August 19, 2004, https://www.python.org/dev/peps/pep-0020/.

332

Jon Kabat-Zinn, Full Catastrophe Living: Using the Wisdom of Your Body and Mind to Face Stress, Pain, and Illness (New York: Bantam Doubleday, 1991).

333

Chade-Meng Tan, Search Inside Yourself: The Unexpected Path to Achieving Success, Happiness (and World Peace) (New York: HarperOne, 2012), 4–5.

334

Bill Duane, “Interview,” Vimeo: Mindful Direct, 2014, 01:40, https://vimeo.com/89332988; Duane, цитируется по: Noah Shachtman, “Meditation and Mindfulness Are the New Rage in Silicon Valley,” Wired, August 9, 2013, http://www.wired.co.uk/article/success-through-enlightenment.

335

Michael W. Taft, The Mindful Geek: Mindfulness Meditation for Secular Skeptics (Kensington, CA: Cephalopod Rex, 2015), 11.

336

Silicon Valley, “The Cap Table” episode, directed by Mike Judge, written by Carson D. Mell, aired April 13, 2014, on HBO, https://www.imdb.com/title/tt3668816/.

337

Kathleen Chaykowski, “Meet Headspace, the App That Made Meditation a $250 Million Business,” Forbes, January 8, 2017, https://www.forbes.com/sites/kathleenchaykowski/2017/01/08/meet-headspace-the-app-that-made-meditation-a-250-million-business/.

338

Steven Novella, “Is Mindfulness Meditation Science-Based?” Science-Based Medicine (blog), October 18, 2017, https://sciencebasedmedicine.org/is-mindfulness-meditation-science-based/; Inmaculada Plaza, Marcelo Marcos Piva Demarzo, Paola Herrera-Mercadal, and Javier Garcia-Campayo, “Mindfulness-Based Mobile Applications: Literature Review and Analysis of Current Features,” JMIR mHealth and uHealth 1, no. 2 (November 1, 2013): e24, doi:10.2196/mhealth.2733; Krista Lagus, “Looking at Our Data-Perspectives from Mindfulness Apps and Quantified Self as a Dally Practice,” in Proceedings: 2014 IEEE International Conference on Bioinformatics and Biomedicine (BIBM), ed. Huim (Jane) Zheng, Werner Dubitzky, Xiaohua Hu, Jin-Као Hao, Daniel Berrar, Kwang-Hyun Cho, Yadong Wang, and David Gilbert (November 2–5, 2014, Belfast, UK), doi:10.1109/BIBM.2014.6999287; MadhavanMani, DavidJ. Kavanagh, LeanneHides, and StoyanR.Stoyanov, “Review and Evaluation of Mindfulness-Based Iphone Apps,” JMIR mHealth and uHealth 3, no. 3 (August 19, 2015): e82, https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4705029/; John Torous and Joseph Firth, “The Digital Placebo Effect: Mobile Mental Health Meets Clinical Psychiatry,” The Lancet Psychiatry 3, no. 2 (February 2016): 101, doi:10.1016/S2215–0366(15)00565–9.

339

Rich Pierson, цитируется по: David Gelles, “Inner Peace in the Palm of Your Hand, for a Price,” New York Times, December 5, 2016, https://www.nytimes.com/2016/12/03/business/inner-peace-in-the-palm-of-your-hand-for-a-price.html; Alissa Walker, “Is Apple’s New Meditation App More Full of Shit Than Deepak Chopra?” Gizmodo (blog), June 16, 2016, https://gizmodo.com/is-apple-s-new-meditation-app-more-full-of-shit-than-de-1781906778.

340

Annika Howells, Itai Ivtzan, and Francisco Jose Eiroa-Orosa, “Putting the ‘App’ in Happiness: A Randomised Controlled Trial of a Smartphone-Based Mindfulness Intervention to Enhance Wellbeing,” Journal of Happiness Studies 17, no. 64 (October 29, 2014): 163–85, https://doi.org/10.1007/sl0902–014–9589-l.

341

Thomas Joiner, “Mindfulness Would Be Good for You. If It Weren’t So Selfish,” Washington Post, August 25, 2017, https://www.washingtonpost.com/outlook/mindfulness-would-be-good-for-you-if-it-werent-all-just-hype/2017/08/24/b97d0220–76e2-lle7–9eac-d56bd5568db8_story.html.

342

Martin E. Héroux, Colleen K. Loo, Janet L. Taylor, and Simon C. Gandevia, “Questionable Science and Reproducibility in Electrical Brain Stimulation Research,” PLOS ONE 12, no. 4 (April 26, 2017): e0175635, https://doi.org/10.1371/ioumal.pone.0175635; more generally, see Anna Wexler, “The Social Context of ‘Do-It-Yourself’ Brain Stimulation: Neurohackers, Biohackers, and «Lifehacker» s,” Frontiers in Human Neuroscience 11 (May 10, 2017), https://doi.org/10.3389/fnhum.2017.00224.

343

Silicon Valley, “The Cap Table.”

344

Tim Ferriss, “How to Optimize Creative Output – Jarvis versus Ferriss,” 4-Hour Workweek (blog), May 13, 2016, 25:26, https://fourhourworkweek.com/2016/05/13/how-to-optimize-creative-output-iarvis-versus-femss/.

345

Tara Brach and Tim Ferriss, “Tara Brach on Meditation and Overcoming FOMO (Fear of Missing Out),” Tim Ferriss Blog (blog), July 31, 2015, 42:00–52:00, https://fourhourworkweek.com/2015/07/31/tara-brach/.

346

In late 2017, Ferriss began indicating that he was rethinking his instrumental approach to meditation; see Richard Feloni, “Tim Ferriss Realized He Was Successful, but Not Happy,” Business Insider, November 21, 2017, http://www.businessinsider.com/tim-ferriss-how-to-be-happy-2017–11; Jack Komfield and Tim Ferriss, “Jack Kornfield – Finding Freedom, Love, and Joy in the Present,” March 5, 2018, https://tim.blog/2018/03/05/jack-komfield/.

347

Shachtman, “Meditation and Mindfulness Are the New Rage in Silicon Valley.”

348

On the 1, “Has Mindfulness Lost That Loving Feeling?” Headspace, August 14,2015, https://www.headspace.com/forum/viewtopic.php?f=7&t=1253; см. также: Meditator – B3U02V, “Metta (Loving-Kindness) Meditation,” Headspace, January 16, 2015, https://www.headspace.com/forum/viewtopic.php?f=8&t=560; meditator-LXROTX, “Loving Kindness?” Headspace, June 19, 2015, https://www.headspace.com/fomm/viewtopic.php?f=7&t=l159.

349

Alex Payne, “Meditation and Performance,” February 24, 2015, http://al3x.net/2015/02/24/meditation-and-performance.html; also see Joiner, “Mindfulness Would Be Good for You. If It Weren’t So Selfish.”

350

Wisdom 2.0, “Wisdom 2.0 Conference 2014 On-Stage Protest,” YouTube, February 24, 2014, https://www.youtube.com/watch?v=S_AHuOkwisI; Amanda Ream, “Why I Dismpted the Wisdom 2.0 Conference,” Tricycle, Febmary 19, 2014, https://tricycle.org/trikedaily/why-i-dismpted-wisdom-20-conference/.

351

Ron Purser and David Forbes, “Beyond McMindfulness,” Huffington Post (blog), August 31, 2013, https://www.huffingtonpost.com/ron-purser/beyond-mcmind fulness_b_3519289.html.

352

Purser and Forbes.

353

Ron Purser and David Forbes, “Search Outside Yourself: Google Misses a Lesson in Wisdom 101,” Huffington Post (blog), May 5, 2014, https://www.huffingtonpost.com/ron-purser/google-misses-a-lesson_b_4900285.html.

354

Rebecca Jablonský, “The Qualified Self in Quantified Times: Translating Embod ied Wellness Practices into Technological Experiences” (paper presented at the 4S: Society for Social Study of Science conference, Boston, August 2017), 6, http://rebeccajablonsky.com/wp-content/uploads/2017/09/RJablonsky_4S2017Draft.pdf.

355

Thanissaro Bhikku, “Lost in Quotation,” Access to Insight, August 29, 2012, http://www.accesstoinsight.org/lib/authors/thanissaro/lostinquotation.html.

356

Dale Davidson, “Buddhism: Day 30 and Month 5 Wrap-Up,” The Ancient Wisdom Project, November 8, 2014, https://theancientwisdomproject.com/2014/ll/buddhism-day-30-month-5-wrap/; Dale Davidson, “Islam Day 5 – The Case against DIY Religion,” The Ancient Wisdom Project, June 24, 2014, https://theancientwisdomproject.com/2014/06/islam-day-5-case-diy-religion/; Dale Davidson, “Stoicism Is Lonely,” The Ancient Wisdom Project, February 24, 2014, https://theancientwisdomproject.com/2014/02/stoicism-day-13-stoicism-lonely/#comment-744.

357

Bhikku, “Lost in Quotation.”

358

Tim Ferriss, “5 Morning Rituals That Help Me Win the Day,” 4-Hour Workweek (blog), September 18, 2015, https://fourhourworkweek.com/2015/09/18/5-morning-rituals/.

359

Shem Magnezi, “Fuck You Startup World,” Medium (blog), October 12, 2016, https://medium.com/startup-grind/fuck-you-startup-world-ab6cc72fad0c.

360

Holly Theisen-Jones, “My Fully Optimized Life Allows Me Ample Time to Optimize Yours,” McSweeney’s, March 27, 2017, https://www.mcsweeneys.net/articles/my-fully-optimized-life-allows-me-ample-time-to-optimize-yours.

361

James Altucher, “How to Break All the Rules and Get Everything You Want,” Altucher Confidential (blog), October 31, 2013, https://www.jamesaltucher.com/2013/10/how-to-break-all-the-rules-and-get-everything-you-want/.

362

James Altucher, “How Minimalism Brought Me Freedom and Joy,” Being Being (blog), April 15, 2016, https://boingboing.net/2016/04/15/how-minimahsm-brought-me-free.html; Alex Williams, “Why Self-Help Guru James Altucher Only Owns 15 Things,” New York Times, August 28, 2016, https://www.nytimes.com/2016/08/07/fashion/james-altucher-self-help-guru.html.

363

James Altucher, “James Altucher’s 100,000 % Crypto Secret,” jamesaltucher.com, October 16, 2018, https://signups.jamesaltucher.com/X403TA32; Erin Griffith, “A Debate about Bitcoin That Was a Debate about Nothing,” Wired, February 12, 2018, https://www.wired.com/story/a-debate-about-bitcoin-that-was-a-debate-about-nothing/.

364

James Altucher, “How Being a Sore Loser Can Make You Rich (or Crazy),” Altucher Confidential (blog), January 27, 2011, https://www.jamesaltucher.com/2011/01/howbeing-sore-loser-can-make-rich-crazy/; James Altucher, “Life Is like a Game. Here’s How You Master Any Game,” Altucher Confidential (blog), October 2, 2014, https://www.jamesaltucher.com/2014/10/life-is-like-a-game-heres-how-you-master-any-game/; Altucher, “How to Break All the Rules and Get Everything You Want.”

365

Maneesh Sethi, “The Sex Scandal Technique: How to Achieve Any Goal, Instantly (and Party with Tim Ferriss),” Scott H. Young (blog), February 2012, https://www.scotthyoung.com/blog/2012/02/06/sex-scandal-technique/; Tim Ferriss, “The Tim Ferriss Experiment: How to Play Poker,” YouTube, June 20, 2017, 00:30, https://youtube/YJE6zeMV2_Y.

366

BrainQUICKEN, “Improve Your Mental Performance with the World’s First Neural Accelerator,” BrainQUICKEN/BodyQUICKEN, July 13, 2003, https://web.archive.org/web/20040401233359/http://www.brainquicken.com:80/index2.asp; James Altucher, “James Altucher Cracks the ‘Crypto Code’,” Choose Yourself Financial, April 18, 2018, https://proxhooseyourselffinancial.eom/p/ACT_cryptocode_1217/WACTU102/?h=true; Altucher, “James Altucher’s 100,000 % Crypto Secret.”

367

Ross Levine and Yona Rubinstein, “Smart and Illicit: Who Becomes an Entrepreneur and Do They Earn More?” (working paper 19276, National Bureau of Economic Research, Cambridge, MA, August 2013), 20, http://www.nber.org/papers/wl9276.pdf; Sandra E. Black, Paul J. Devereux, Petter Lundborg, and Kaveh Majlesi, “On the Origins of Risk-Taking” (working paper 21332, National Bureau of Economic Research, Cambridge, MA, July 2015), http://www.nber.org/papers/w21332; Aimee Groth, «Entrepreneurs Don’t Have a Special Gene for Risk – They Come from Families with Money,” Quartz (blog), July 17, 2015, https://qz.com/455109/entrepreneurs-dont-have-a-special-gene-for-risk-they-come-from-families-with-money/.

368

Jen Dziura, “When ‘Life Hacking’ Is Really White Privilege,” Medium (blog), December 19, 2013, https://medium.eom/p/a5e5f4e9132f.

369

Richard Barbrook and Andy Cameron, “The Californian Ideology,” Imaginary Futures, April 17, 2004, http://www.imaginaryfutures.net/2007/04/17/the-califomian-ideology-2.

370

“WEAR SPACE – Red Dot Award,” Red Dot, April 24, 2017, http://www.red-dot.sg/en/wear-space/; Chris Ip, “Panasonic Designed Blinkers for the Digital Age,” Engadget (blog), March 12, 2018, https://www.engadget.com/2018/03/12/panasonic-sxsw-blinkers/.